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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

NOVEMBER 7, 2008

It was fall 2004, and the presidential election was in full swing. Enable Google Analytics tracking. You just have to sign up for Google Analytics, get your account number, and plug it into your site. Use Googles built-in Analytics/AdWords integration, to track the effectiveness of each ad you run. Thanks for the insight!

Demand 167
Demand San Francisco Lean Continuous Deployment 167
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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

SEPTEMBER 13, 2008

In the process, we had also built a simple cohort-based analytics system. And then we would use that simple analytics system I mentioned to monitor the conversion rates of customers from each campaign. You mention "we had also built a simple cohort-based analytics system" Is tihs a commercial/open source systems.

SEM 164
SEM San Francisco Lean Continuous Deployment 164
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