article thumbnail

Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. In the process, we had also built a simple cohort-based analytics system. Where can one get it, and for how much?

SEM 164
article thumbnail

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

It was fall 2004, and the presidential election was in full swing. Enable Google Analytics tracking. You just have to sign up for Google Analytics, get your account number, and plug it into your site. Dont worry about selecting particularly good keywords, if youre new to SEM. Start an AdWords campaign. I used to use $.05,

Demand 167