Startup Lessons Learned
NOVEMBER 7, 2008
It was fall 2004, and the presidential election was in full swing. One day, we became convinced that a killer app for IMVU would be to sell a presidential debate bundle, where our customers could put on a Bush or Kerry avatar, and then engage in mock debates with each other. What is customer development?
Startup Lessons Learned
SEPTEMBER 13, 2008
Those rates gave us a map that told us a lot about our customers; insights that proved stable even when the company grew orders of magnitude bigger. Only much later did I realize that this was an application of customer development to online marketing. BillSeitz - yes, but that was already true back in 2004.
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Startup Lessons Learned
SEPTEMBER 14, 2008
But the early customers all compared it to MySpace. This was 2004, and we had never even heard of MySpace, let alone had any understanding of social networking. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? No departments The Five Whys for Startups (for Harvard Business R.
Startup Lessons Learned
JANUARY 12, 2009
When we started IMVU in 2004, we could rely on a staggering amount of open source software that jumpstarted our initial product offering. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? No departments The Five Whys for Startups (for Harvard Business R.
Startup Lessons Learned
FEBRUARY 24, 2009
What happened when we got early press (circa 2004) in violation of our own no-PR rule. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Learn why you dont want to do premature press, despite all the pressure youll feel to "launch" early. Take a look and let me know what you think.
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