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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

by Aneace Haddad, CEO & Founder, Taggo. Co-branded cards were invented, combining a Visa, MasterCard or American Express payment brand along with a retailer or airline brand. My company won the ROI of The Year award from The Banker magazine in 2004, something I was very proud of. What was different? That was a decade ago.