2004 Conversion Metrics SEM 
Startup Lessons Learned
SEPTEMBER 13, 2008
Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. BillSeitz - yes, but that was already true back in 2004. May 8, 2009 2:27 PM Eric said.
Startup Lessons Learned
NOVEMBER 7, 2008
Most of the time, the experiments you run will have a zero percent conversion rate - meaning no customers were harmed during the making of this experiment. It was fall 2004, and the presidential election was in full swing. Dont worry about selecting particularly good keywords, if youre new to SEM. Measure conversion rates.
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