Sales Forecasting-a blend of art and science
BeyondVC
JANUARY 20, 2004
I was quite frustrated recently when one of my portfolio companies presented the board with a 2004 revenue forecast which was not based on reality. Yes, there is always a mysterious aura about forecasting sales, and it is alot of art, but to the extent you can bring some science and process into it, the better off you are.
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