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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

It was fall 2004, and the presidential election was in full swing. Adword is a PPC method to promote your website. Hopefully that will take some of the sting out of the fact that you had to engage in a little trickery. To motivate you to give this a try, let me tell you a story from the early days of IMVU.

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