From Loyalty Programs To Fan Clubs, A Paradigm Shift
YoungUpstarts
DECEMBER 5, 2013
My company won the ROI of The Year award from The Banker magazine in 2004, something I was very proud of. I used to think that the success of my last startup was due to our software quality, thought leadership, patents, etc. In 2000, we launched a loyalty program for a bank in Turkey, Akbank. What was different? How about today?
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