Remove 2006 Remove Audience Remove Bandwidth Remove CPA
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Three Amazing Web Data Analyses Techniques For Analysis Ninjas

Occam's Razor

Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. CPA might sound huge (or not depending on your margin), but on the surface it seems a lot. David's idea is simple and genius.

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