Publicity Stunts: When Good Ideas Go Bad
crowdSPRING Blog
MARCH 5, 2013
In 2007 Todd Davis, CEO of the identity theft protection company LifeLock, decided to pursue a great new marketing effort. The Cartoon Network is known as much for outrageous marketing as it is for outrageous content. Of course the passes were only good for use on the Missouri, Kansas and Texas. Identity Theft Role Reversal.
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