Duct Tape Marketing

APRIL 20, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast was brought to you by the MarTech Podcast, hosted by my friend Ben Shapiro, is brought to you by the HubSpot Podcast Network, the audio destination for business professionals with episodes you can listen to in under 30 minutes.

Artificial Inteligence 65

Artificial Inteligence San Francisco Framework Cofounder 65

Both Sides of the Table

DECEMBER 5, 2010

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking. The Past (1985-2002).

Social Network 318

Social Network Networking Internet Technical Review 318

Brandanew

AUGUST 7, 2015

In today’s networked world people want to search for unique experiences. And some have executed carefully planned marketing campaigns to attract tourists and investors. And some have executed carefully planned marketing campaigns to attract tourists and investors. Branding agency Wolff Olins was behind the NYC campaign.

New York 100

New York New York City Campaign Architecture 100

Brandanew

OCTOBER 7, 2016

A network built for knitters and crocheters, now connects over 6.4 Since its inception in 2007, the platform helps designers display their projects, new comers with advice on – yarn, needles, and patterns. The brand has had many campaigns where they’ve worked with moms as their brand ambassadors.

Community 174

Community Colorado Social Media Acquisition 174

Occam's Razor

OCTOBER 15, 2012

They have a smattering of microsites that their Agency put together once in a campaign rush a number of years ago. I spend 70% of my time in the US and for those discussions I'm primary looking at speed (connection above), mobile penetration (yes, 2007 was the year of mobile!), They know the web is exciting.

Global 136

Global Czech Republic Russia Norway 136

Duct Tape Marketing

MAY 22, 2019

To give you an example, we had a page that was optimized around the keyword SEO campaign, so John when you think of someone searching for SEO campaign, what do you think they are looking for? People searching for SEO campaign were landing on it and they wanted what you said. I’ve done blog networks and whatever.

SEO 59

SEO Kansas City Kansas Missouri 59

Cracking the Code

MARCH 23, 2007

Friday, March 23, 2007. The following chart compare the impact of the tsunami in 2005 on the website traffic vs. the viral marketing campaign that they launched in 2007 with Popular Media. ▼ 2007. (10). Best Venture and Technology Podcasts for 2007. Feedburner Network. Paperblog network.

Software Review 48

Software Review Viral Media Marketing 48

crowdSPRING Blog

OCTOBER 8, 2018

But using hashtags effectively, especially for business marketing, means doing more than just plugging them into your tweets on Twitter or posts on Instagram, Facebook or another social network. Chris Messina (@chrismessina) August 23, 2007. What is a hashtag and how do you use it? Hashtags are used to categorize content. — Hon.

Small Business 80

Small Business Social Media Marketing Social Network 80

VC Cafe

JULY 9, 2010

G erson Lerhman Group (“GLG&# , but not to confuse with the hedge fund), the world’s largest monetized expert network, and Bloomberg Professional Services announced a high-value collaboration, enabling Bloomberg Professional clients access to more than 50,000 select GLG Council Members through the Bloomberg terminal.

New York 98

New York Framework Networking Distribution 98

Duct Tape Marketing

JUNE 3, 2011

While initial social media initiatives were focused primarily on building and engaging in organic ways, smart marketers are now adding paid campaign support to the social mix very much like search engine marketing relies on PPC ad support. The key to the effectiveness of this approach resides in building the organic side first.

Small Business 61

Small Business PPC Social Media Public Relations 61

Both Sides of the Table

JUNE 28, 2010

Also offers premium ad campaigns to publishers by tracking reader intent, behavior, and demographics. Founded 2007 in Boulder, CO. Operates a ‘Voice and Visual Mobile Advertising Network’ called MobileAd Xchange that delivers in-call voice advertisements and follow-up visual engagements (SMS, MMS). Competitors: Google.

San Francisco 230

San Francisco Los Angeles Cofounder SMS 230

YoungUpstarts

NOVEMBER 24, 2014

They are heavily promoted on traditional media (television, radio, newspapers and outdoor billboards) and new media (websites, e-mail, social networks and pay-per-click advertising). In addition, the national unemployment rate is down, and jobless claims recently fell to their lowest level since 2007. Buying Power: 90 Million Shoppers.

PPC 193

PPC Advertising Louisiana Sales 193

Up and Running

FEBRUARY 9, 2015

You also may need to reconnect and expand your network. Listen guys, 90 percent of all small businesses get business referrals, so if you are somebody who doesn’t have a network you’re going to have to build one because that’s going to be the lifeblood of your business. Listen, if you don’t believe it nobody else is going to.

Social Media 60

Social Media Small Business Software Review Technical Review 60

Duct Tape Marketing

MAY 23, 2011

Apps and contests and campaigns to get more Likes are all fine, but the real payoff is at the wall. Keep the Wall interesting by mixing content Network It’s kind of ironic how little traditional networking goes on inside many social networks.

Small Business 78

Small Business Social Media Networking Engineer 78

Duct Tape Marketing

APRIL 21, 2011

The idea behind this graphic I call the Marketing Hourglass is that marketing is no longer a hunt and close business, it’s a be found, build trust, nurture, wow and refer business.

Marketing 69

Marketing RSS Social Media Lead Generation 69

crowdSPRING Blog

MARCH 5, 2013

In 2007 Todd Davis, CEO of the identity theft protection company LifeLock, decided to pursue a great new marketing effort. The Cartoon Network is known as much for outrageous marketing as it is for outrageous content. Of course the passes were only good for use on the Missouri, Kansas and Texas. Identity Theft Role Reversal.

Missouri 102

Missouri Kansas Texas PR 102

Duct Tape Marketing

MAY 28, 2011

GaggleAMP – tool that let’s you get your customers and partners involved in amplifying your social media campaigns. Image Pascal Mages via Flickr Good stuff I found this week: Gridly – Agency like templating system that makes it very easy to create consistently branded print materials. 5 Practical Tips for Gett. :

Small Business 55

Small Business Marketing Social Media RSS 55

Occam's Razor

SEPTEMBER 19, 2011

We have to have a robust Affiliate network. We'll measure Revenue, Profit (the money we make less cost of goods sold), Expense (cost of campaign), Net (bottom-line impact). A little army in your company runs the TV campaigns. A lone intern is your email campaign people cost. Not even for all campaigns you do.

.Net 119

.Net Campaign Channel Analytics 119

ConversionXL

FEBRUARY 20, 2019

Nor is the knowledge loss limited to technical knowledge: It is not simply losing someone’s knowledge if they retire or leave the organization, it is also losing their social network, if you will, in terms of who they seek out for answers to questions in their domain. Internal social networks. Those questions are a starting point.

Retention 128

Retention Technical Review Social Network Wiki 128

Duct Tape Marketing

APRIL 25, 2011

You should also add a series of routine systems and tools to all of your campaigns, calls to action and Web pages as striking the right balance of elements, colors, words, and images can send your conversion rates soaring with very time and money invested.

Small Business 65

Small Business Marketing Social Media Web 65

VC Cafe

MAY 22, 2011

Caftor is two things: 1) a platform for connecting the real world with the social network. It allows you to easily create Quick Response codes (QR codes) to represent nouns and verbs in the social network. VisualBee is an exciting plug-in for PowerPoint 2007/2010 for automatic enhancement of presentations. 7) VisualBee.

Startup 111

Startup Affiliate Social Network Database 111

Hunter Walker

MAY 20, 2013

There are clearly parallels between our situation in 2007 and what Tumblr will experience with Yahoo. YouTube was just starting to earn revenue via a host of banner ads and one-off branded campaigns. The YouTube engineering and network team was superb – keeping the site live and minimizing operational costs during hypergrowth.

Engineer 87

Engineer PR Leadership Community 87

Austin Startup

APRIL 26, 2020

Netflix’s initial marketing campaign? Your initial marketing campaign could simply be, “The end of [insert bad profit source here]”, and you may indeed become the next Netflix and whomever your target is may become the next Blockbuster. Blockbuster’s campaign slogan for “Total Access” is “never be without a movie”.

Technical Review 62

Technical Review Campaign Video Naming 62

Duct Tape Marketing

SEPTEMBER 22, 2022

John Jantsch (00:00): This episode or the duct tape marketing podcast is brought to you by the nudge podcast, hosted by Phil Agnew and brought to you by the HubSpot podcast network. I can tell you that this year, this past year we made significant, I mean incremental significant and material investments into large scale paid campaigns.

SEO 83

SEO Channel Campaign Audience 83

Duct Tape Marketing

MAY 17, 2011

Stop thinking from a campaign mentality. Your content is competing with everyone and everything, even traditional media companies. Make your content unique, interesting, fun (if possible), multichannel and execute the crap out of it. 5. Lack of a Content Calendar. Content for your customers is a promise.

Social Media 41

Social Media Small Business Matching RSS 41

Altgate

DECEMBER 15, 2008

For example, if you’re running a professional network like Sermo (largest community for medical doctors) you acquire doctors who join for free and then you sell data and services to Wall Street, pharma, etc. Of course, the key question is how much should you pay to acquire a doctor?

Customer 31

Customer Boston Valuation Venture Capital 31

Duct Tape Marketing

JANUARY 4, 2023

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. I can tell you that this year, this past year, we made significant, I mean, incremental, significant and material investments into large scale paid campaigns. I mean, even when I was in grad school in 2007, it was never that low.

SEO 85

SEO Audience Channel Campaign 85

Occam's Razor

APRIL 8, 2013

Experiments come in all shapes and sizes: A marketing campaign. Their who, what, and why are as follows: Who is the campaign for? Circle of Friends was a social community built atop Facebook that launched in 2007. As a social network based on user-generated content, Circle of Friends only grew when its users were engaged.

Metrics 156

Metrics Analytics Lean Churn Rate 156

Duct Tape Marketing

NOVEMBER 21, 2018

I mean, it’s got to be 2006, 2007 when there was the Ad Age 150. And in order to know this information, in order to know the trends that are going on in your industry, learn the new skills, see the latest research study, we have to count on each other because we’re finding more and more information through our network.

Technology 47

Technology Artificial Inteligence Social Media New York 47

Duct Tape Marketing

SEPTEMBER 13, 2018

I mean, it’s got to be 2006, 2007 when there was the Ad Age 150. And in order to know this information, in order to know the trends that are going on in your industry, learn the new skills, see the latest research study, we have to count on each other because we’re finding more and more information through our network.

Technology 30

Technology Artificial Inteligence Social Media New York 30

VC Cafe

SEPTEMBER 27, 2010

Face has said to be working on new applications both on the commercial side (working with companies such as Ortbit chewing gum on marketing campaigns) as well as on mobile applications. TheMarker reports that since opening its API in May this year, Face has seen 5,000 developers use its technology on the cloud, with no need for installations.

Finder 94

Finder CTO Hire Widget 94

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 2, 2010

With investors, next came staff writers and then corporate sponsorship deals, which is like selling banners on your blog, but instead you are cutting $30,000 campaign deals with a car manufacturer, rather than $100 a month for a small banner. Income: $15,000+ a month (this need updating, I’m waiting for confirmation from Mitch).

Affiliate 110

Affiliate Las Vegas Audio Advertising 110

ConversionXL

AUGUST 21, 2014

In the case of Facebook Login, for example, users can instantly access a network they’ve been customizing for months or years—the perfect marriage of instant gratification and customization. Before 2007, O2 Ireland, part of Telefonica Europe , had a ton of disparate data and very little insight as to what it all meant. Conclusion.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

NOVEMBER 13, 2019

Professional networks are the starting point (and growth engine). For many, that transition was possible not just because of quality work but because of a network built over a career. Bill Sebald of Greenlane Marketing explains: Bill Sebald, Greenlane Marketing: “I had a network of people I built through previous jobs.

SEO 110

SEO Hiring PPC Leadership 110

Hearpreneur

MAY 12, 2015

When the recession hit in 2007, I was really excited for the art world. So when we co-founded Babbel in Berlin in 2007, we just wanted to develop something better than the status quo. I had been CMO of an online ad network and wanted my next job to be more than a job, to serve a cause I cared about. 6) Gap in the Market.

Entrepreneur 48

Entrepreneur Silicon Valley North Carolina Technical Review 48

Professor VC

JANUARY 20, 2009

The latest statistics from VentureSource show 554 financings in Q4, down from 620 in Q3 and 718 in Q4 2007. Of course, timing and luck are still a big part of a successful capital campaign, particularly with these market conditions. Don't Stop Believin' Is There Any Truth in "The Social Network"? billion to $5.5

Venture Capital 28

Venture Capital Silicon Valley San Jose Bootstrapping 28

Reid Hoffman

JUNE 8, 2021

But once again, Brian and his team showed a remarkable ability to adapt, and they did so in a way that preserved the health of the entire network of Airbnb. And it was 2007. And I think one of the things that we’ve learned is, when I came to Silicon Valley in 2007, we were starting Airbnb in 2008, it was a marketplace.

Silicon Valley 69

Silicon Valley Hosting Rhode Island Design 69