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Customers Love Free Stuff … But That’s Not Your Problem

abovethecrowd.com

“As they say in poker, ‘If you’ve been in the game 30 minutes and you don’t know who the patsy is, you’re the patsy.‘” Warren Buffet, 1997. Marketing 101: Customers love free stuff. As a result, it is a common marketing practice to offer things “for free” in order to impact customer behavior or encourage customer loyalty. Wouldn’t that be great?

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