article thumbnail

Publicity Stunts: When Good Ideas Go Bad

crowdSPRING Blog

Back in 1896, executives at the Missouri, Kansas and Texas Railway were looking for a way to gin up some excitement, build awareness, and gain some customers who would be willing to buy tickets to Texas. Of course the passes were only good for use on the Missouri, Kansas and Texas. We Built This City. PR Destroyed It.

Missouri 102
article thumbnail

Transcript of Creating a Winning SEO Strategy

Duct Tape Marketing

I live in Kansas City, Missouri. In other words, if you’re trying to check on results and track results, sometimes it’s a little challenging if your IP address is in Kansas City, Missouri. John Jantsch: So if somebody was in your shoes or just even somebody like myself. I have clients in Canada and different places.

SEO 60
article thumbnail

Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

In 2007, we didn’t have two nickels to rub together but then created the largest audience around the discipline of content marketing and monetize it 10 different ways today. In Hamilton, Missouri, where they’re out of, she is now the largest employer of anyone in Hamilton. I think we’re a great case study.

Cost 37