Remove 2008 Remove Acquisition Remove Continuous Deployment Remove Cost
article thumbnail

Paul Graham on fundraising

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, August 2, 2008 Paul Graham on fundraising I have found no better primer on the current realities of starting a new technology company in a startup hub like Silicon Valley than Paul Grahams essays. Its the same with acquisitions. Case Study: Continuous deployment makes releases n.

article thumbnail

Not crossing the chasm

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, September 2, 2008 Not crossing the chasm What does life feel like in the chasm ? In a subscription business, maybe your attrition starts matching your acquisition, balancing like magic. Or your cost of customer acquisition just magically floats up to match your customer lifetime value.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lessons Learned: Validated learning about customers

Startup Lessons Learned

They know how much it costs to bring in a customer and they know how much money they can expect to make on each one. Our cost to acquire a customer on AdWords was only a few cents. Do you have any thoughts on scalable customer acquisition in cases where a decent bit of knowledge work has to be invested into each customer?

Customer 167
article thumbnail

Business ecology and the four customer currencies

Startup Lessons Learned

A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). Case Study: Continuous deployment makes releases n.

Customer 156
article thumbnail

Engagement loops: beyond viral

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. December 17, 2008 2:04 PM Alex Horovitz said.

Viral 140