Is Emotion Necessary To Make More Sales?
ConversionXL
DECEMBER 9, 2013
Before: For something a little lighter, in February of 2008 Mailchimp hired User Experience designer Aaron Walter and logo designer Jon Hicks to give the MailChimp experience the friendly vibe we’ve come to expect from the brand. These “micro-emotions” as Malcolm Gladwell calls them , are the metadata of human interaction.
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