Killer B2B Marketing Tips

YoungUpstarts

What comes into your mind when you hear B2B marketing strategies ? You have to employ both traditional and digital B2B marketing tactics to stay ahead in today’s competitive marketplace. Below are effective B2B marketing strategies. B2B email marketing.

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B2B Marketplaces Revisited

Version One Ventures

boom – expectations were high for B2B (product) marketplaces. Yet today, the world of B2B marketplaces still lags far behind its B2C counterpart. By reducing the friction for North American companies to find suppliers in China, they’ve been the most successful B2B marketplace to date. But overall, we’ve yet to see the large-scale success of B2B marketplaces across the full spectrum of verticals. How to monetize a B2B marketplace.

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Untangling B2B Sales Goals

Grasshopper Herder

When it comes to B2B sales, our ability to set concrete goals is lacking. Lean Startups Sales b2b B2B sales enterprise sales sales This is a fundamentally bad practice.

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How to Keep Up with B2B Media

Rembrandt Communications

As seen on B2B News Network) The world of B2B media moves fast. The post How to Keep Up with B2B Media appeared first on Small business PR and content strategy that boost sales, awareness and credibility fast! Blogs Small Business Public Relations B2B mediaAre you ready for your next interview? (As As soon as a new tech announcement, hiring/firing spree, big event, or other development occurs, you’ll see the news online.

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B2B Sales: A Lean Startup Approach

Grasshopper Herder

The founder of Shipitwise reveals how he used lean principles to improve B2B sales. The post B2B Sales: A Lean Startup Approach appeared first on GrasshopperHerder.com. Customer Development Lean Startup B2B Evaluative Market Experiment Startup ToolHave you thought about using Lean Startup to improve your sales process?

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4 Categories of B2B Customers

Grasshopper Herder

B2B startups founders with limited sales experience have trouble with qualifying leads. Customer Development Sales b2b sales It’s hard to keep tab of sales when we’re talking to customers.

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How B2B Brands Can Generate More Website Traffic

YoungUpstarts

B2B marketing has some crossover with B2C marketing, but when it comes to traffic generation, the tactics for those companies that target other businesses are significantly different. There are some clear and practical methods available for those B2B businesses that are hoping to boost the number of people that visit their website, and the effects can be highly beneficial. For B2B brands, focusing only on SEO can actually hold you back from improved performance.

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Growing your B2B marketplace

Version One Ventures

But as anyone who is involved in B2C marketplaces knows, the dynamics governing B2C and B2B marketplaces are poles apart. But with B2B, the stakes are much higher: a bad transaction can hurt the business and reflect poorly on the purchaser. That’s why we were so pleased to have Mikhail Ledvich , Head of Marketing at Shippo, discuss the unique dynamics and growth strategies for B2B marketplaces. In his talk, Mikhail offered three key bits of advice for B2B marketplaces: 1.

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The world of B2B marketing

Our Own Start-up

Startups B2B marketing B2B marketing team Business to Business digital marketing agency Types of B2B Companies What is B2BThe world of marketing had surpassed the technology of days of long ago when groups of people were hired to ‘spread the word’ about a company’s product.

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3 Tips For Entrepreneurs Entering The B2B Industry

YoungUpstarts

The B2B (business-to-business) industry can be challenging. So what should entrepreneurs entering the B2B industry know? B2B customers are more valuable and more difficult to replace than B2C. If a large B2B company loses just one key customer, they could be forced to lay off employees or even close the company entirely. The B2B industry does not move as quickly as B2C. Hire employees with experience in the B2B industry. by Robert C.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But the B2B ecommerce market is growing exponentially , estimated to reach $1.2 Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie. If you’re a B2B ecommerce shop that sells… inexpensive products; in small quantities; exclusively to B2B buyers; The best B2 C ecommerce sites are equally good examples for your B2 B ecommerce site.

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B2B Social Media Marketing Strategies Guaranteed To Be Effective

YoungUpstarts

An important thing that every B2B business owner needs to understand is that while all marketing follows the same general guidelines, there are significant differences in B2B and B2C approaches. However, some strategies will be more effective for B2B businesses in particular. That’s why as a B2B business, you need to put more focus on introducing your employees as well as showing “behind the scenes”. Others B2B marketing social media marketing

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4 B2B Companies That Could Inspire Your Next Content Strategy

Brandanew

One might think that B2C companies have a lot of room to play around in when it comes to interesting content, but we came across some B2B companies that nailed interesting to the t! While most of them play it safe using textual content primarily, there are some B2B companies that are bringing in some inspiring Content Marketing changes. Here are four B2B companies that could inspire your next content strategy, without boredom settling in even for a minute: 1.

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How to Keep Up with B2B Media

Rembrandt Communications

As seen on B2B News Network ). The world of B2B media moves fast. How to Always Be Prepared for B2B Media Interviews. You have a lot going on with your B2B. bctt tweet=”How to Keep up with B2B Media”]. Blogs Small Business Public Relations B2B mediaAre you ready for your next interview? (As As soon as a new tech announcement, hiring/firing spree, big event, or other development occurs, you’ll see the news online.

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How B2B Startups Can Capitalize On Virtual Events

Austin Startup

And ZoomInfo reports that 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads. wisdom texas b2bImage via iStock Events are a tried and true marketing method?—?and and for good reason?—?

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5 Steps to Build a Successful B2B Website

Up and Running

In many ways, this applies even more so for businesses that sell to other businesses (B2B). To make sure you get your B2B website off the ground successfully, here are five actionable steps that you should take. What do these two facts mean for your B2B business?

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Tool for Qualifying B2B Leads

ConversionXL

Are you in B2B / lead gen? There’s a new (non-enterprise) tool for qualifying B2B leads that’s quite a game changer. The post Tool for Qualifying B2B Leads appeared first on CXL. Qualifying leads a challenge?

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Features vs. Benefits: What Do B2B Customers Care About Most?

YFS Magazine

Market your product in a way that a B2B customer not only considers it the only logical choice, but also sticks to their decision in the future. Grow Marketing & Sales b2b marketing online marketing product design product development

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Confronting A Radically New B2B Marketplace: The Storytelling Secret That Will Rock Your Result

YoungUpstarts

by Ken Rutsky, author of “ Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements “ In today’s hyper-competitive, global and instantaneous market, where buyers have nearly unlimited access to information and each other, the fight for their attention is like a crowded treadmill constantly gaining speed. Assessing value is not as simple as you think, and many B2B companies get this wrong.

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How to Optimize Websites to land B2B Deals with Bill Leake

ConversionXL

Digital Marketers wanting to land B2B deals are often optimizing for the wrong metrics, focused solely on conversion rate and getting low-quality leads. That’s why I interviewed my friend and seasoned B2B expert, Bill Leake, to discuss the most common mistakes in b2b marketing and how to optimize your website to land b2b deals the right way. The post How to Optimize Websites to land B2B Deals with Bill Leake appeared first on CXL.

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B. Why is Optimizing for B2B Different? There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

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9 B2B Instagram Marketing Strategies (w/ Examples)

ConversionXL

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. It’s hard for B2B brands to look exciting on a photo-sharing app, and B2B buyers expect to hear from companies on other platforms, like LinkedIn. When does Instagram make sense for B2B?

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Why A Wholesale e-Commerce Platform Is Essential For Your B2B Business

YoungUpstarts

B2B wholesale businesses have had to rethink and realize that a wholesale e-commerce platform is essential to their business. Your B2B customers are also consumers, and B2C commerce is leading the way with companies like Amazon and Ebay way out in the front. Forrester estimates that B2B e-Commerce will top $1.1 of all B2B sales in the US by 2020. In addition, B2B customers increased their online spending overall when they began to buy online.

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Why B2B Marketplaces Are Red-Hot

Haystack

In addition to this trend, in 2019 I’ve noticed another one — a growing interest among VCs in B2B marketplaces. Let me state upfront that the idea of B2B marketplaces is not new. These are examples of high-growth B2B marketplaces that earned competitive financing rounds — of course, there are others, these are not the only ones! As a result, I believe more founders are looking at variations on b2b models, and now more of those happen to be marketplaces.

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B2B SaaS Keyword Research: A Start-to-Finish Framework

ConversionXL

In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses. For many B2B SaaS companies, problem terms are the biggest opportunity.

Middle-East-Meets-West Provides An Edge For B2B Tech Companies

YoungUpstarts

In our experience, having offices in both locations is ideal for a B2B tech company because the complementary strengths of the two locales open the door for fast and sustained growth. The San Francisco Bay Area is home to one of the world’s leading B2B technology markets. The region is densely populated with many of B2B tech’s greatest success stories, including Salesforce, Box, and Marketo, as well as numerous promising B2B startups.

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Why And How Your B2B eCommerce Start-up Should Work On Having A Strong Sales Team

YoungUpstarts

However, if you’re a B2B e-commerce start-up, a well-oiled sales team has the potential to contribute strongly to your bottom-line. In many cases, the backbone of B2B e-commerce start-ups is a strong sales team. In Southeast Asia, companies often run into 2 barriers when it comes to doing B2B business: trust, and the role of pre-existing relationships. However, it’s a challenge that B2B e-commerces need to take on head first, says Gogoprint.

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5 Ways To Generate More B2B Leads

YoungUpstarts

Others B2B lead generation sales leadsEven though there is no certain formula for writing that perfect cold email, there are some points that will help you get a better chance of receiving a response. The below 5 ways can help you whether you want write better sales emails, find a podcast guest or pitch a local reporter in order to get some press: 1. Star, chain, hook.

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Smartphone Location Tracking Apps Next Wave Is B2B

Startup Professionals Musings

Entrepreneurs need to look more broadly into the business-to-business (B2B) space for more lucrative opportunities. As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, still waiting to be found: Find strategic partnerships. If your B2B contacts are frequenting other non-competitive local businesses, LBS data could point you to more lucrative business partnerships.

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How Do You Get the Full Value of PR From Your B2B Team?

Rembrandt Communications

As a Chief Revenue Officer (CRO) at a B2B company, you want to use your resources as effectively as possible for the best results. With the high level of B2B competition, it’s essential to try new things and be creative. Is Your PR Team Providing Value to Your B2B? The post How Do You Get the Full Value of PR From Your B2B Team? Blogs BtoC, BtoB Content Strategy B2B PR PR for your internal team public relations5 Questions CROs Need to Ask Now.

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How Do You Get the Full Value of PR From Your B2B Team?

Rembrandt Communications

As a Chief Revenue Officer (CRO) at a B2B company, you want to use your resources as effectively as possible for the best results. With the high level of B2B competition, it’s essential to try new things and be creative. Is Your PR Team Providing Value to Your B2B? The post How Do You Get the Full Value of PR From Your B2B Team? Blogs BtoC, BtoB Content Strategy B2B PR PR for your internal team public relations5 Questions CROs Need to Ask Now.

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B2B Marketing Attribution: Models, Tools, and Processes

ConversionXL

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. The critical touchpoints in B2B are the transition stages in the customer journey: First Touch. Specific to B2B and looks at only three engagements: First Touch, Lead Creation, and Opportunity Creation.

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5 Research-Backed Tips for Increasing B2B Sales

Up and Running

According to The Alternative Board’s (TAB) September 2014 Small Business Pulse Survey , only six percent of business owners consider themselves “very trusting” of the information they receive from B2B vendors. With that in mind, B2B vendors must take extra steps to maximize relationships with existing customers to foster positive referrals. One great way to do this is by staying in touch with B2B customers even after you’ve made the sale.

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Why Do B2B Companies Need To Prioritize Social Media

Brandanew

If you’re wondering whether your B2B company need to prioritize social media, this is for you. Most B2C businesses have gone totally social , with major consumer brands investing a good amount of their time and money on social media, but is it of any worth for B2B companies? A common myth says that social engagement is a waste of time and money for B2B companies. According to Biznology , 55% of the B2B buyers search for information on social media.

4 Ways To Improve B2B Client Relationships

YFS Magazine

Customer happiness isn’t easy. Most people think a great personality and a smile makes great service, but there’s more to it. Customer Service Grow client management client relations customer satisfaction

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After the Lead Magnet: How to Nurture B2B Leads

ConversionXL

Most B2B leads don’t become customers. Additionally, most B2B marketers aren’t nurturing lead-magnet downloaders properly. I downloaded 25+ B2B lead magnets and discovered an array of shortcomings: Sending one or no follow-up emails, even when I opted-in to learn more. If you’re like most B2B buyers, the perceived effort of getting on a call is much higher. But let’s look at some of the nuances of B2B email copywriting : Lead with pain.

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Why Do Consumer IPOs and B2B IPOs Get Treated Differently?

View from Seed

Zoom is a B2B company Pinterest and Lyft are obviously B2C companies. That not only bodes well for strong companies seeking to go public, regardless of whether they’re B2B or B2C. The post Why Do Consumer IPOs and B2B IPOs Get Treated Differently? 2019 is off to an exciting start for IPOs of VC-backed startups. In just the last month or so we’ve seen Lyft go public ( my analysis of the company’s S-1 here ) and more recently, Zoom and Pinterest.

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The Power of B2B Data Sharing In Improving Customer Satisfaction

YoungUpstarts

In the B2B world, multiple leaders usually make the calls. Their B2B integration platform allows business users to share data in a format that all partners can use and understand, essentially translating the information into a single language to ensure that everyone is on the same page. Startups usually enjoy a high level of enthusiasm especially during the early stages of working on an innovative idea.

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B2B Influencer Marketing: 4 Strategies that Move the Needle

ConversionXL

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. B2B brands shouldn’t feel left out, even if they lag behind. This post offers four B2B influencer marketing strategies that move the needle in any industry and for companies of all sizes. Here are several ways to co-create content with B2B influencers: Brand endorsements.

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Rob Stevens & Rob Go B2B GTM AMA Recap

View from Seed

He has experience in B2B, supply chain, robotics, SaaS, and IoT spaces. The post Rob Stevens & Rob Go B2B GTM AMA Recap appeared first on NextView Ventures. Last week, Rob Go was joined by Rob Stevens for a virtual chat on running businesses during hard times. Stevens has held roles across verticals such as head of sales, marketing, product, and professional services at five startups over twenty years. Currently, he is an advisor, board member and angel investor.

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Location-Based Services in B2B Offer Better Return

Startup Professionals Musings

But entrepreneurs need to look more broadly into the B2B space for more lucrative opportunities. As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships. If your B2B contacts are frequenting other non-competitive local businesses, LBS data could point you to more lucrative business partnerships.

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Startups for Startups: The Top B2B Tools Used by Startups

VC Cafe

Startup books Steve Blank VC Cafe YCombinator B2B Enterprise software Flippa inforgraphics Paul Graham Startup Tools startups for startups steve blank Vendorstack YcombinatorWhy do so many founders build things no one wants? Because they begin by trying to think of startup ideas. – Paul Graham, Ycombinator. Picks and Axes.

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B2B Companies: Here’s Why You Need An Enterprise App

YoungUpstarts

Developing a mobile app for your B2B company can significantly boost levels of communication both between your employees and with your clients. Learn more about developing B2B apps here. Others B2B enterprise applicationsEnterprise apps are taking the world of business by storm, completely revolutionising a whole range of business process including the way in which employees work and how companies interact with their clients and customers.

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