Why Do B2B Companies Need To Prioritize Social Media
MARCH 24, 2016
If you’re wondering whether your B2B company need to prioritize social media, this is for you. Most B2C businesses have gone totally social , with major consumer brands investing a good amount of their time and money on social media, but is it of any worth for B2B companies?
4 B2B Companies That Could Inspire Your Next Content Strategy
AUGUST 22, 2015
One might think that B2C companies have a lot of room to play around in when it comes to interesting content, but we came across some B2B companies that nailed interesting to the t! They’ve brought in the engagement, experimentation and definitely praises from those in the B2B sector!
Untangling B2B Sales Goals
JANUARY 21, 2015
When it comes to B2B sales, our ability to set concrete goals is lacking. Lean Startups Sales b2b B2B sales enterprise sales sales This is a fundamentally bad practice.
Growing your B2B marketplace
Version One Ventures
NOVEMBER 15, 2016
But as anyone who is involved in B2C marketplaces knows, the dynamics governing B2C and B2B marketplaces are poles apart. But with B2B, the stakes are much higher: a bad transaction can hurt the business and reflect poorly on the purchaser. That’s why we were so pleased to have Mikhail Ledvich , Head of Marketing at Shippo, discuss the unique dynamics and growth strategies for B2B marketplaces. In his talk, Mikhail offered three key bits of advice for B2B marketplaces: 1.
4 Categories of B2B Customers
OCTOBER 7, 2014
B2B startups founders with limited sales experience have trouble with qualifying leads. Customer Development Sales b2b sales It’s hard to keep tab of sales when we’re talking to customers.
3 Tips For Entrepreneurs Entering The B2B Industry
NOVEMBER 11, 2016
The B2B (business-to-business) industry can be challenging. So what should entrepreneurs entering the B2B industry know? B2B customers are more valuable and more difficult to replace than B2C. The B2B industry does not move as quickly as B2C. by Robert C.
B2B Marketing in 2014: Content + Technology
JANUARY 20, 2014
AdAge’s annual survey of top B2B marketers found that 80% have boosted their digital marketing budgets, the highest proportion ever. AdAge’s sample found 75% of B2B marketers are poised to increase their content marketing budget. 2014 will be a BIG year for Digital Marketing.
Four B2B Brands That Are Killing It On Snapchat
FEBRUARY 23, 2017
Learn from these 4 B2B frontrunners on Snapchat
Startups for Startups: The Top B2B Tools Used by Startups
JANUARY 24, 2013
Startup books Steve Blank VC Cafe YCombinator B2B Enterprise software Flippa inforgraphics Paul Graham Startup Tools startups for startups steve blank Vendorstack YcombinatorWhy do so many founders build things no one wants? Because they begin by trying to think of startup ideas.
10 Ways to Supercharge Your B2B Lead Generation Efforts
Duct Tape Marketing
AUGUST 11, 2014
10 Ways to Supercharge Your B2B Lead Generation Efforts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. B2B lead generation seems to be a mystery to many marketers. Marketing Strategy B2B Lead Generation
5 Ways To Generate More B2B Leads
MARCH 4, 2016
Others B2B lead generation sales leadsEven though there is no certain formula for writing that perfect cold email, there are some points that will help you get a better chance of receiving a response.
A Quick Primer on B2B Conversion Optimization
NOVEMBER 3, 2016
Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different.
The Biggest B2B Marketing Trend You Need to Know Now
JANUARY 4, 2017
2016 was a big year for B2B marketing technology, but in 2017 the biggest buzzwords will be account-based marketing and #FlipMyFunnel
Retooling Marketing in a B2B Company
APRIL 20, 2014
A successful organization that fed impressive growth, reaching growth and revenue records year over year, the marketing organization relied on a proven B2B outbound marketing model that precisely measured lead capture rates. Marketing Uncategorized B2B inbound marketing Ping Identity
These 5 Deadly B2B Sales Mistakes Are Killing Your Deals
FEBRUARY 9, 2017
B2B sales can be a risky business, so learn which common mistakes to avoid
[Infographic] The Potential Of Social Media For B2B In 2014
APRIL 16, 2014
It’s often said that social media is much harder to crack for B2B businesses than it is for consumer-based ones. Forums, previously a favorite online engagement platform for B2B businesses, have fallen to 8th spot at 17.5%.
Beyond Lead Gen: How To Optimize B2B Sales Enablement
MARCH 4, 2016
We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Look at some typical B2B marketing KPIs: Number of leads generated. Blog B2B beginner sales enablement
How B2B Sales Will Change in 2016
DECEMBER 19, 2015
Sales and marketing function radically different from how they used to
Middle-East-Meets-West Provides An Edge For B2B Tech Companies
AUGUST 4, 2015
In our experience, having offices in both locations is ideal for a B2B tech company because the complementary strengths of the two locales open the door for fast and sustained growth. The San Francisco Bay Area is home to one of the world’s leading B2B technology markets.
What's in Store for B2B Selling in 2016
MARCH 17, 2016
Like with SEO, the B2B sales arena changes every year
3 Tips for Reaching B2B Customers With Content Marketing
NOVEMBER 8, 2016
B2B content marketing is a totally different game than B2C. Follow these 3 tips to make sure you're doing it right
B2B Companies: Here’s Why You Need An Enterprise App
MARCH 22, 2016
Developing a mobile app for your B2B company can significantly boost levels of communication both between your employees and with your clients. Learn more about developing B2B apps here. Others B2B enterprise applications
21 of the best B2B growth tactics to test
The Next Web
JULY 17, 2014
Each of the 21 B2B growth hacks listed here is an article in itself, but I’m going to keep it brief. Many B2C growth hacks can be creatively tweaked to be valuable as B2B growth hacks.
4 Simple Ways to Improve Your B2B Marketing Strategy
APRIL 8, 2016
Use these tips to optimize your B2B marketing strategy starting today
The Top 5 B2B Marketing Trends of 2015
NOVEMBER 12, 2015
Taking a look back at the top B2B marketing trends
What LinkedIn's Head of B2B Marketing Just Said Might Surprise You
JULY 19, 2016
LinkedIn's head of B2B Marketing shares what works (and what doesn't) when it comes to selling your products and services on the platform
Advice From One B2B Collection Agency on How to Get Paid
Up and Running
SEPTEMBER 17, 2015
Turn over to a collection agency that specializes in B2B claims when it is 90 days past due. Funding a Business B2B late payments paymentsYou’ve developed a great business plan and you have potential new customers.
10 Best Practices for Better B2B Website Experience
MARCH 30, 2015
Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc.
Bringing Emotion Back Into B2B Marketing
OCTOBER 27, 2016
How the CMO of DocuSign brought emotion into the equation
Features vs. Benefits: What Do B2B Customers Care About Most?
APRIL 18, 2017
Market your product in a way that a B2B customer not only considers it the only logical choice, but also sticks to their decision in the future. Grow Marketing & Sales b2b marketing online marketing product design product development
Surprise! 4 Ways Emotion Plays a Large Role in B2B Purchases
NOVEMBER 24, 2015
Want to influence B2B buyers? Tell them how your product will help them professionally, socially, emotionally, or personally
Why And How Your B2B eCommerce Start-up Should Work On Having A Strong Sales Team
APRIL 26, 2017
However, if you’re a B2B e-commerce start-up, a well-oiled sales team has the potential to contribute strongly to your bottom-line. In many cases, the backbone of B2B e-commerce start-ups is a strong sales team. Others B2B ecommerce online commerce sales sales strategy
5 Simple Ideas to Enhance and Grow Your B2B Relationships
DECEMBER 12, 2016
Business-to-business relationships can be tricky. Here are a few simple ways to improve them
How To Generate B2B Sales Leads Using Social Media
SEPTEMBER 24, 2015
The use of social media continues to rise, not just for business to consumer marketers, but also for business to business (B2B) marketers looking to generate sales leads.
Imagine a Dating Site for B2B Strategic Partners
Startup Professionals Musings
FEBRUARY 23, 2011
People tell me there are over 5,000 online dating sites, but I couldn’t find one that focused on matchmaking business-to-business (B2B) relationships. There is still time for you to be the first eHarmony.com of the B2B crowd! entrepreneur B2B dating site strategic partnership business
B2B Marketing Secret: Video, Video, Video
OCTOBER 7, 2013
Get this: 92 percent of B2B customers watch online video and 43 percent of B2B customers watch online video when researching products and services for their business. A brand''s reputation was shown to be highly influential in how B2B customers decide.
B2B Retailers Without An Online Presence Will Soon Be Obsolete
JUNE 1, 2015
Research data forecasts a future where many B2B sales happen online
6 Tips for Better B2B Marketing (Infographic)
AUGUST 5, 2014
Turning website visitors into customers requires constantly analyzing your online-marketing strategy. Here are six tips for staying ahead of your competitors
How to Bulk Up Your B2B Sales
FEBRUARY 11, 2014
Acquiring new clients can be particularly challenging in competitive B2B industries. These five tips will help position your business as the best choice for B2B prospects and provide them with everything they need to comfortably and eagerly come on board.
Does Facebook Work for B2B Marketing?
FEBRUARY 19, 2013
Bob Hebeisen, former head of partner marketing for a software company, argued that Facebook "is just not gaining widespread traction in the B2B world." Both sell marketing software and Levy says that Facebook doesn't have general results for the efficacy of B2B marketing campaigns.