How to Optimize Videos for Conversions

ConversionXL

You often read that most people prefer to watch a video than read text. You’ve been hearing about video for years now, but it’s still relatively uncharted. Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral.

How to Optimize Video for Every Medium

ConversionXL

It’s no big secret that video improves conversion rates. And with Facebook, Twitter, and Instagram all making recent upgrades to their video capabilities, it may almost seem like a no-brainer to blast your next marketing video everywhere you can.

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Trending Sources

Why Most Online Video Companies Will Fail

Both Sides of the Table

So you can imagine that I see a lot of video startups. “You can’t build a large online video company. You have to build a large online tech company that distributes video.” There’s a reason that Maker pulled away while most online video companies did not.

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A Little Techstars Video History

Feld Thoughts

This is the original promotion video for the first Techstars program, filmed at the end of 2006 and apparently uploaded to Youtube on January 14, 2007. Following are my comments on the video. The post A Little Techstars Video History appeared first on Feld Thoughts.

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Shooting Your First Video: The Best Video Marketing Advice You’ll Ever Read

YFS Magazine

Video is taking over social media! Grow Marketing & Sales marketing online marketing online video online video marketing video marketing"Nowadays, the play button is becoming 'the most compelling call-to-action on the web.'"

Second Video Of The Week: Vinod Khosla interviews Larry and Sergey

A VC : Venture Capital and Technology

This is so good I decided to go with back to back videos this weekend. VC & Technology Web/Tech

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Everything You Need To Know For Your Next Video Interview

YoungUpstarts

With Google Hangouts, Zoom, Skype, and FaceTime – to name just a few examples of video conferencing platforms – now commonplace, it’s easier than ever to speak with someone via video. Whatever you do, don’t conduct your video interview at your local coffee shop or cafe.

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4 Companies Getting Video Right

Up and Running

The traditional process of video production costs companies serious money, with heavy equipment, expensive studio fees and a result that wasn’t always worth the massive amount of time and energy put into the project. Use Video to Draw Consumers In.

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15 Videos for an Inspiring Start to 2015

Up and Running

Video is everywhere, and as inexpensive and ubiquitous devices change power dynamics, people are now able to share new ideas from around the world more easily than ever before. Secretary of Commerce, Penny Pritzker, is featured in this short video from Global Entrepreneurship Week.

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Video Of The Week: Mary Meeker’s Internet Trends

A VC : Venture Capital and Technology

It was an easy and obvious call this weekend. I’m going to spend some time this morning watching my friend and coinvestor (on a few things) Mary Meeker do her thing. You should too. mobile VC & Technology Web/Tech

10 Tips For Making The Most Out of Video Conferencing

YoungUpstarts

Also look for video conferencing systems that have the longest warranty periods. Camera presets can make transitions in video conferencing seamless. Make sure to check how many presets come with the video conferencing unit you’re about to purchase.

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Video Of The Week: Marc Andreessen at Stanford Business School

A VC : Venture Capital and Technology

I watched this interview recently and really liked it. It’s long, around 50mins, but it’s good. VC & Technology

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Surprising Video Marketing Lessons From 90’s Sleeper Hit ‘Clueless’

YFS Magazine

Videos are meant to show—rather than tell—the highlights of your brand, so put enthusiasm and creativity into your video marketing efforts with these key lessons from Clueless! Grow Marketing & Sales content marketing marketing online video video marketing

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My Plan to Master Video Conferencing

Feld Thoughts

It’s amazing to me that in 2013 – with all the choices we have – real video conferencing is still chaotic, messy, and underused across many organizations. The simple one, like a one to one video conference, works fine with Skype, Hangouts, or Facetime. It’s trivial to initiate and I find video to be much more effective and powerful than a phone call. This works well as long as there is good audio and video on the receiving end.

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4 Ways Small Businesses Can Use Video Marketing

YoungUpstarts

YouTube, the world’s most popular video sharing website , states that they have over a billion users. Mobile and web-based video platforms and solutions are dominating the media world. Video marketing is an excellent way for companies to generate revenue and increase brand awareness.

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The Most Interesting Online Video Trend

Both Sides of the Table

By now many of you know the Harlem Shake but what you may not appreciate is the broader trend behind the video and it has mirrored my general views on how TV will work in the future. Of course you know Gangnam Style , which is now the most viewed video in history at 1.3

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Video Of The Week

A VC : Venture Capital and Technology

The video of the week this week is from Popular Science and it comes from the ribbon cutting ceremony for our portfolio company Shapeways ' Factory Of The Future in Long Island City. The video of the week this week is from Popular Science and it comes from the ribbon cutting ceremony for our portfolio company Shapeways' Factory Of The Future in Long Island City.

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B2B Marketing Secret: Video, Video, Video

Inc Startups

Get this: 92 percent of B2B customers watch online video and 43 percent of B2B customers watch online video when researching products and services for their business. Still think YouTube is just for cat videos and the like? How are you using video to grow your business?

B2B 34

The One Video Every Silicon Valley Investor Should Watch

Both Sides of the Table

The video is simply amazing and is a must watch for any investor but I think will be enjoyed by all entrepreneurs, too. Have a listen to the video yourself.

Inspirational Videos to Kickstart Your 2016

Up and Running

Video is a unique medium for inspiration; there’s something about watching things literally happen that just motivates and moves us like nothing else. Don’t forget to check out last year’s list as well, when we took a look at inspiring videos from outer space to the United Nations.

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Why on Earth Would Anybody Post Business Videos on Snapchat?

Both Sides of the Table

By now if you follow me on Twitter you probably know that I do near daily “Snapstorms” or a collection of short videos (usually < 5 mins in total) with entrepreneur advice on Snapchat. Snapchat for my “original run” and I’ll also store each video to be watched later.

YouTube For Business: 4 Online Video Myths To Consider

YFS Magazine

If you plan to include online business videos in your content marketing efforts, and distribute them through YouTube, then here's a look at 4 major myths to consider. Grow Marketing & Sales marketing online marketing online video online video marketing social media youtube

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The 5 Best Motivational Videos of 2016

Inc Startups

These short videos will keep you inspired and motivated to make 2017 your best year ever

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Moneyball and the Investment Readiness Level-video

Steve Blank

This video is a companion to the blog post here. If you can’t see the video above, click here. Additional videos here. Eric Ries was kind enough to invite me to speak at his Lean Startup Conference.

Video Of The Week: Founder Liquidity

A VC : Venture Capital and Technology

I am surprised this video only has 483 views as of now. It's a talk I did with Chris Dixon eighteen months ago about founder liquidity. It's an interesting topic and worth a discussion here this morning. It's about six minutes long. Enjoy. Venture Capital and Technology

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22 Ways Brands Can Use Facebook Live Video to Drive Business

crowdSPRING Blog

It’s a well-established fact that video can drive major engagement for a brand. As Gary Vaynerchuk pointed out last year : The single most important strategy in content marketing today is video. Live video. How do YOU plan on leveraging live video for your company?

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Avoid These Shocking Video Marketing Mistakes To See Success

YoungUpstarts

Video marketing is one of the most useful tools businesses have at their disposal. Many brands have seen great success with ads and viral videos , so it’s natural that other companies want to get involved. Avoid these video marketing mistakes to improve your chances of success.

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11 Companies Transforming Video

Inc Startups

These innovators are shaping the future of digital video

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Video Collaboration Tool for Business Team Discussion

Blogtrepreneur | Entrepreneur Blog

In the last few years, though, the revolutionary innovation of professional video collaboration softwares (PVCS) like BlueJeans Remote Communication Tools have combined the best of both worlds; BlueJeans and other similar companies makes collaboration as personal as an in-person meeting and as convenient as a remote meeting. Forms of remote meeting are less time-efficient that video collaboration as well.

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Corporate Lean Anti-Patterns: 5 minute video

Grasshopper Herder

Unlike startups, large companies have many moving parts to manage when attempting to lean new ways for creating customer value.

Lean 78

Video Insights: The IoT Startups Changing the World

The Startup Magazine

The post Video Insights: The IoT Startups Changing the World appeared first on The Startup Magazine. By now, most of us will have heard about the “Internet of Things” (IoT) and how it will bring benefits like connected homes.

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Video Of The Week: The YC Startup School Fireside Chat

A VC : Venture Capital and Technology

By the way, how awesome is the thumbnail they chose for the video? This past week YC did their first Startup School in NYC. I was honored to be part of it. Aaron Harris and I did a fireside chat. It’s about 25mins long. I hope you enjoy it.

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7 Ways to Grow Your Startup With Video

Up and Running

Video is one of the best tools to leverage right now to accelerate your business growth. Cisco expects video content to account for around 80 percent of the internet traffic by 2020. Clearly, video is not a fad. Video testimonials. Explainer videos. Social video.

Media 14

Video Of The Week: Albert Wenger On What Is Next

A VC : Venture Capital and Technology

My partner Albert gave a talk at the Gel conference last month on what he’s thinking will come next. It’s about 22mins. Here it is: VC & Technology

Why The Next Generation of Online Video Companies Will be Vertical

Both Sides of the Table

Founded in Los Angeles by Latinos to address the growing demand for short-form online video for Millennials it is probably single-handedly improving the diversity of the tech industry as the employee base is overwhelmingly Latino and proud. This is a special video.

Why Video is the Best Way to Share Your Company Story

Blogtrepreneur | Entrepreneur Blog

The final 20 percent of the video can be used to reveal what, exactly, your company does. A Dropbox company video connects the act of forgetting your files with leaving your wallet at home. Limit any list in the video to just three things.

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This CEO Says It's Time To Rethink Your Approach to Video Marketing

Inc Startups

Spending months on a video project? Don't. Innovate

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10 Live Streaming Video Tips to Help Build Your Business

Inc Startups

Video gets more attention and helps create a deeper connection with your audience

The Value Of Corporate Video Production For Modern Day Businesses

YoungUpstarts

Through both audio and video components you can easily construct a narrative as well as convey complex messages, making it a particularly engaging form of media. Others corporate video production video

Must-Use Lead Conversion Tactics for Video Marketing

Duct Tape Marketing

Must-Use Lead Conversion Tactics for Video Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s free to upload a photo or video to the stream and gets viewed by countless SnapChat users; approximately 16.5 Video is now!