Is Emotion Necessary To Make More Sales?
ConversionXL
DECEMBER 9, 2013
Because Rehabs.com makes it’s money as a lead generation site, this emotional campaign was a huge success. These “micro-emotions” as Malcolm Gladwell calls them , are the metadata of human interaction. Case Study #2 MailChimp Gets A Friendlier Design – Increases customer base by 600% In A Year.
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