2009, Acquisition, Retention and SEM

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2009

Acquisition

Retention

SEM

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco

San Francisco CPA SEM CTO Hire

Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. So what can you do? My advice: dont launch big.

San Francisco

San Francisco Lean Retention SEM

StartUpRoar

Lessons Learned: The three drivers of growth for your business.

Lessons Learned: The App Store after the gold rush

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