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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

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Lessons Learned: About the author

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, October 4, 2008 About the author ( Update January, 2010: This post originally dates from October, 2008 back when I first started writing this blog. Maybe youd like to start with The lean startup , How to listen to customers , or What does a startup CTO actually do? ) Blew my mind.

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The Ultimate Guide to Starting a Software Company

Up and Running

In the tactics section, list your sales channels and describe how you will be selling your products. Also, make a bullet list of the marketing activities that will drive customers to your door. If you don’t yet have a team yet, list the roles you need to hire for. Usually, this is via storefronts, online, or via distributors.

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How to get distribution advantage on the iPhone

Startup Lessons Learned

There are other models, in other distribution channels. As the AppStore becomes increasingly saturated one of the goals of the socialDeck platform is to create an alternative distribution channel -- a way to drive installs of casual games outside of the AppStore oligopoly. On Facebook, viral distribution has proved decisive.

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From Nothing To Something. How To Get There.

techcrunch.com

Inevitably, the excuses begin: I need to hire people to build the product. I don’t know any developers. In later posts I’m going to get into more detail on specific topics like hiring, raising money, what types of ideas have the potential to get big, finding your founders, and the like. I need money for the servers.

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What is the perfect startup team?

www.quora.com

Smart teams understand quickly that all three skills are essential - if you can't recognize the need, you won't be able to hire for it or value it. 14 Comments • Nov 15, 2010 +1 for use of Platonic. D Craig Montuori • Nov 15, 2010 My original comment (asked as an answer): Well written, good points.