The Superbowl ad test
Startup Lessons Learned
SEPTEMBER 13, 2010
Lessons Learned by Eric Ries Monday, September 13, 2010 The Superbowl ad test I am a firm believer in the danger of vanity metrics , numbers that give the illusion of progress but often mask the true relationship between cause and effect. The PR firm helpfully left out that context.) Vanity metrics are generally bigger.
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