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You Need to Win the Battle for Share of Mind

Both Sides of the Table

Will you get the TechCrunch bump, the tier-1 VC anointment, followed by great PR firm support and then the NY Times or WSJ story that follows? Will that be enough or will high churn rates creep in, new toys be introduced into the market, new time sucks pulling user attention away? This year’s Tamagotchi?

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The Superbowl ad test

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 13, 2010 The Superbowl ad test I am a firm believer in the danger of vanity metrics , numbers that give the illusion of progress but often mask the true relationship between cause and effect. The PR firm helpfully left out that context.) Vanity metrics are generally bigger.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

This is misleading because in a recurring revenue model, Customer A is much more valuable to the business (assuming typical churn rates) as they will likely generate $360,000 of revenue for the business with renewals over that same three year period. ► 2010. (5). State of the SaaS 13: Q1 2010 Sentiment. 4:31 PM. .