Learning is better than optimization (the local maximum problem)
Startup Lessons Learned
APRIL 7, 2010
Lessons Learned by Eric Ries Wednesday, April 7, 2010 Learning is better than optimization (the local maximum problem) Lean startups don’t optimize. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. Let me illustrate.
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