SuperMac War Story 9: Sales, Not Awards « Steve Blank
Steve Blank
APRIL 30, 2009
And the final lesson was that we were keeping score on our packaging with the wrong metrics – it wasn’t about awards, it was about sales in the retail channel. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) demand creation strategy). Keep ‘em coming.
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