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How to Optimize an Affiliate Marketing Program for Profitability

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Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. 2012 was runner-up with just 10.96%, indicating rapid growth in the industry in recent years. B2B Affiliate Programs Look a Little Different. Still, they are active in the B2B space as well (20.55%).

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Email Subject Lines: 8 Principles for Improved Open Rates

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Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg). via MailChimp).

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