2012 B2C Differentiation Software Review 
ConversionXL
JUNE 25, 2021
Develop a sales messaging guide to create consistency around how your team describes the product, showcases its benefits, and differentiates it from competitors. Points of differentiation. With this information, you can make practical decisions on early consideration stages of the customer journey. Measurable value.
Duct Tape Marketing
JANUARY 28, 2020
Ethan Beute: We’re a software company. In helping people understand this back in like 2012, 2014, and even today, one of the lines that we draw is a line between marketing through video and relationships through video. ” And once we got them going on it, now it’s such a huge differentiator. Ethan Beute: Yeah.
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