2012 Business Model Equity Sweat Equity 
Up and Running
JUNE 23, 2015
The business model is innovative and unique, and the business itself serves as a fantastic “how to” example for entrepreneurs looking to start a social, mission-driven business. “It took an enormous investment of sweat equity on both our parts,” Allyson admits. Always be learning.
Tim Keane
APRIL 12, 2006
The percentage owned by the entrepreneur after the investment has been made is the “sweat equity” that represents the work the entrepreneur has done to get to this point. It’s only human for the entrepreneur to want to retain as much equity as possible and for the investor to want to minimize risk. October 2012.
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