2012 Campaign Continuous Deployment Marketing 
Startup Lessons Learned
MAY 9, 2012
They are launching their next book, a true field guide for entrepreneurs, called The Lean Entrepreneur: How to Create Products, Innovate with New Ventures, and Disrupt Markets. Market segments drive your business model. The market segment you pursue is inextricably linked to the other aspects of your business model.
Startup Lessons Learned
FEBRUARY 7, 2013
After the 2012 conference I viewed it as an opportunity to reflect on the growth and evolution of the movement as a whole. Berkeley Pizza: from pizza in the farmer's market to a sit-down restaurant. One example is in their marketing, which in today's environment requires providing value. Lean Startup has gone mainstream.
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