Remove 2012 Remove Continuous Deployment Remove Customer Development Remove Marketing
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Tesla and Adobe: Why Continuous Deployment May Mean Continuous Customer Disappointment

Steve Blank

For the last 75 years products (both durable goods and software) were built via Waterfall development. This process forced companies to release and launch products by model years, and market new and “improved” versions. And these changes may have unintended consequences leading to customer dissatisfaction and confusion.

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A new field guide for entrepreneurs of all stripes

Startup Lessons Learned

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. It took the idea of Customer Development and made it accessible to a whole new audience. Market segments drive your business model.

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The Lean Entrepreneur is here

Startup Lessons Learned

After the 2012 conference I viewed it as an opportunity to reflect on the growth and evolution of the movement as a whole. Berkeley Pizza: from pizza in the farmer's market to a sit-down restaurant. One example is in their marketing, which in today's environment requires providing value.

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