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How to Use Frugal Innovation to Grow Your Startup

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The term “frugal innovation” was coined by Navi Radjou and Jaideep Prabhu in their 2012 book Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth. Frugal innovation has its roots in the developing world, where resource constraints have always necessitated a more creative approach to problem-solving.

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