Scott Weiss

JUNE 4, 2012

One of the most frustrating things I’ve experienced as a leader is putting months into recruiting an amazing VP or engineer, only to have them change their mind at the 11 th hour because of a ridiculous counteroffer. This is the big risk you face when aiming for the best people on the planet (see: “Hiring Rockstars” ) as they are the “beating heart” of their existing employer, and the incumbent company will often go beyond great lengths to keep them.

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Gregg Fraley, Author of Jack's Notebook

JULY 14, 2012

Consider this the introduction to Guerilla Strategies for Innovation. I participate when I can in a Twitter based chat session, called Innochat. It happens every Thursday around noon USA eastern time.

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Inc Startups

AUGUST 21, 2014

If you want to pull off underground marketing, these are a must

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YoungUpstarts

APRIL 24, 2014

In the past, guerilla marketing – the unconventional and creative use of traditional marketing tools like stickers, print ads and billboards – has been an effective means of jolting public awareness. Today, however, innovation in guerilla techniques is essential.

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Up and Running

JULY 10, 2013

This story is part of Bplans’ “How I Did It” series—true stories of real businesses getting started, solving problems and finding success. Greg at Berry Sleepy : . “We

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crowdSPRING Blog

JULY 12, 2016

Marketing and branding augmented reality event marketing graphic design guerilla marketing marketing mobile apps mobile marketing pokemon go Social mediaEveryone and their fifth grade cousin are playing Pokémon Go right now. Maybe it’s because it’s trendy.

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Gregg Fraley, Author of Jack's Notebook

MARCH 18, 2016

The case for bringing in a temporary Innovation Veep. “On Call Innovation Director/Mentor/Trainer”? What really changes innovation culture? Are you seeking a change in your innovation approach? Is your organization mired in a non-innovative swamp?

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Gregg Fraley, Author of Jack's Notebook

FEBRUARY 18, 2016

I’ve recently revised this “rule of thumb” list for a client and thought I’d share it in a blog post. This list is the accumulated wisdom of many years. The big change from the previous version is the emphasis on projects.

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Gregg Fraley, Author of Jack's Notebook

SEPTEMBER 29, 2014

Four Criteria for Hiring an Innovation Keynoter. Let this post work as a guide for meeting planners. You don’t have to hire me as your innovation speaker, but if you hire one, you’ll be well served if you pay attention to these four criteria and my comments in bold.

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Gregg Fraley, Author of Jack's Notebook

NOVEMBER 20, 2015

Economic Development Entrepreneurial Guerilla Innovation Innovation Leadership Politics & Government Pop Culture Start-ups American Dream business school rankings capitalism creating entrepreneurs Creativity entrepreneurs growing entrepreneurs KEEN Network Kern Foundation lack of start-ups.

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Gregg Fraley, Author of Jack's Notebook

AUGUST 24, 2014

Three Essentials for Magical Innovation Facilitation. An essential ingredient to successful innovation projects is good facilitation. Who could argue with that? Innovation combines individual and group activities. Good group collaboration is not a given.

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Gregg Fraley, Author of Jack's Notebook

MAY 20, 2017

Ben Tarnoff’s recent article for the Guardian hits hard. America has become so anti-innovation – it’s economic suicide. This article is worth a careful reading.

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Gregg Fraley, Author of Jack's Notebook

MARCH 4, 2014

Leadership is Uninvolved with Innovation. Yes, I just said that. Take me out to the wall and shoot me — but in many companies this is a major problem. I used to frequent a bagel shop on the south side of Chicago. It wasn’t a chain.

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Early Growth Financial Services

DECEMBER 13, 2012

Not only will this drive them to your online campaign and reinforce what they see online, but it can also … Continue reading → In the News Start-Up Business conferences entrepreneurs guerilla marketing online marketing startup business trade shows traditional marketingOriginally published in Business on Main Everybody talks about online advertising—but traditional marketing still makes it into most company budgets.

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Gregg Fraley, Author of Jack's Notebook

NOVEMBER 24, 2014

Not everything about innovation is complicated. I recently gave a creative problem solving workshop to a group of scientists who all worked for the same outfit. It was a lively session.

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Gregg Fraley, Author of Jack's Notebook

MARCH 18, 2014

Sometimes Cinderella Boys Hit Innovation Holes-in-One. Let’s put politics aside for a moment and pretend the minimum wage is not a party-centric issue. Let’s look at it from a pragmatic perspective if possible.

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The Entrepreneurial Mind

APRIL 22, 2011

Business model Business Model Canvas Growing Pains Guerilla MarketingThe Christian Science Monitor recently asked me what five books I would recommend every entrepreneur own. Here are my essential titles: The E-Myth by Michael E. Gerber, in which he gives a realistic job preview that all first time entrepreneurs should read before they jump in the water. Speaking of myths, one that needs to be permanently eradicated is the notion that a business plan is the ticket to a successful venture.

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Gregg Fraley, Author of Jack's Notebook

JULY 29, 2016

Challenge Mapping & IdeaKeg. Do you want to cut through the clutter when it comes to innovation strategy? Are you sorting through plans for year-end strategy and ideation sessions? Are you at the very front end of innovation and not sure where to go, where to start?

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Gregg Fraley, Author of Jack's Notebook

NOVEMBER 4, 2013

I’ve been researching an industry (coin operated vending) in preparation for a speech I’m giving. I make an effort to tailor my keynotes, as much as is practical, in order to deliver more specific value to my audiences. Who Says Elephant’s Can’t Dance?

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Gregg Fraley, Author of Jack's Notebook

JULY 15, 2014

Coming back from a trip to Toronto (visiting with the amazing Min Basadur ) I spotted an interesting billboard at O’Hare airport. IBM suggests they can help “Remove the Blind Spots from Your Business” — by using Big Data and analytics.

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Gregg Fraley, Author of Jack's Notebook

JULY 26, 2012

Guerilla Innovation Chapter Six. I’ll touch on them later in Guerilla Innovation (this online book) but, this book is primarily about innovation — that component of a business where value is created. Ideas Aren’t Innovation.

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Gregg Fraley, Author of Jack's Notebook

MARCH 18, 2013

Imagination Segmentation (Gregg Fraley, 2013). I’ve been preparing a new keynote speech on Imagination and it’s been a real challenge to get my thoughts together on such a big and creatively important concept. My focus is usually on Creativity.

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Gregg Fraley, Author of Jack's Notebook

FEBRUARY 14, 2014

Creative Problem Solving (CPS) Creativity and Self-Expression Guerilla Innovation Humor Idea Generation Idea Management Innovation Pop Culture brainstorming Creativity education film Gregg Fraley ideation Innovation Excellence innovation film clips Jack Black movies teams using innovation film clip

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Gregg Fraley, Author of Jack's Notebook

OCTOBER 10, 2012

Guerilla Innovation. In the previous post/chapter of Guerilla Innovation we talked about “amping ideas.” This post is the 11th chapter in an online innovation book tailored for small business with the working title of Guerilla Innovation. Chapter 10.

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Redeye VC

MARCH 6, 2013

Wherry tried lots of guerilla methods, but the bottom-line remained that a very limited number of persons in the whole world had the necessary skill set, and about half were recruited by the likes of Google.

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Gregg Fraley, Author of Jack's Notebook

DECEMBER 14, 2012

One had to do with small business innovation — Guerilla Innovation , and another had to do with a Gonzeaux Innovation Roadtrip — with views of innovation through middle America. Guerilla Innovation is essentially a free online blogged book.

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Gregg Fraley, Author of Jack's Notebook

JANUARY 26, 2017

A brief post to make sure you know about the upcoming Denver, CO public course in Advanced Innovation Facilitation. This is a high value training. It’s partially sponsored so the price is much lower than usual. Here’s a page with details. It’s next week Starting Wednesday February 1, continuing on Feb 2, finishing at noon on Feb.

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Gregg Fraley, Author of Jack's Notebook

NOVEMBER 12, 2012

Guerilla Innovation. I’ve called it Guerilla Innovation (the starting post is here ) and I’ve targeted those who want to create a start-up, or, are internal innovators at companies who have little experience with innovation (and innovation-speak).

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Startup Professionals Musings

NOVEMBER 1, 2015

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

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Gregg Fraley, Author of Jack's Notebook

NOVEMBER 10, 2012

Guerilla Innovation — Chapter Thirteen. This post/chapter of Guerilla Innovation is about money and the concept of survival. The working title is Guerilla Innovation. Isn’t it weird that this post on small business innovation survival is Chapter Thirteen?

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Gregg Fraley, Author of Jack's Notebook

NOVEMBER 25, 2013

Creative Problem Solving (CPS) Entrepreneurial Guerilla Innovation Innovation Leadership 4 P''s of organizational creativity Creativity Martin Guitar Mel Rhodes moisturize for innovation Guitars require moisturizing, as does your innovation environment! I have a beautiful Martin guitar.

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Gregg Fraley, Author of Jack's Notebook

FEBRUARY 13, 2013

Pamela Menges, Phd CEO of Aerospace Research Systems, Inc. President Obama made mention in his state of the union address that he wishes to expand the National Netowrk for Manufacturing Innovation concept.

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Startup Professionals Musings

SEPTEMBER 26, 2014

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

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Hockey Stick Guerilla Acquisition Revenue 74

Gregg Fraley, Author of Jack's Notebook

MAY 5, 2017

What’s Really Needed is an Innovation MoshPit. Reinventing Combinations, Concept Blends, and Mash-Ups. I’ve been touting concept blends in innovation for some time. My reason is simple, it’s a fast path to new and different ideas.

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YoungUpstarts

JANUARY 13, 2016

Guerilla marketing. No matter what those digital marketing types say, offline campaigns are still important when it comes to getting your business out there in the big wide world. So what offline marketing techniques are still important? Which ones should you be applying to your strategies?

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Up and Running

SEPTEMBER 8, 2016

Start doing guerilla marketing. Of the 543,000 new small businesses started each month, approximately 52 percent of them are home-based. It’s no surprise really when you consider the primary reason for starting a business from home has to do with money (or lack thereof).

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Inc Startups

JUNE 25, 2013

Guerilla Marketing Thirty years ago, Jay Conrad Levinson took marketing out of the world of Mad Men and huge corporations into the hands of entrepreneurs and small businesses. Essential books for entrepreneurs who really want to understand how and why their customers buy.

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Campus Entrepreneurship

NOVEMBER 9, 2011

Seth Godin has a list for fall reading list (h/t Startup Mason ) and I thought I’d pass along the guerilla marketing book he recommends: The Best of Guerilla Marketing–Guerilla Marketing Remix. (My My blog stats show that people love guerilla marketing and coincidentally, my students love guerilla marketing — its typically a core element in their business plans).

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Duct Tape Marketing

JANUARY 27, 2016

Vital to this way of thinking is the realization that building know, like and trust sufficient to turn a prospect into a customer requires a level of engagement more like a conversation with a friend than guerilla warfare tactic.

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Up and Running

APRIL 18, 2016

Plenty of your focus should go into social media marketing and more “guerilla marketing” tactics. “I That being said, combining both paid advertising with other guerilla tactics (both online and offline) will likely serve you well.

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