Guerilla Recruiting: Combating the Counteroffer

Scott Weiss

One of the most frustrating things I’ve experienced as a leader is putting months into recruiting an amazing VP or engineer, only to have them change their mind at the 11 th hour because of a ridiculous counteroffer. This is the big risk you face when aiming for the best people on the planet (see: “Hiring Rockstars” ) as they are the “beating heart” of their existing employer, and the incumbent company will often go beyond great lengths to keep them.

Guerilla Innovation Strategies for Small Biz, An Introduction

Gregg Fraley, Author of Jack's Notebook

Consider this the introduction to Guerilla Strategies for Innovation. I participate when I can in a Twitter based chat session, called Innochat. It happens every Thursday around noon USA eastern time.

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7 Tips From Beats Electronics' Brilliant Guerilla Marketing

Inc Startups

If you want to pull off underground marketing, these are a must

4 New And Novel Approaches to Guerilla Marketing

YoungUpstarts

In the past, guerilla marketing – the unconventional and creative use of traditional marketing tools like stickers, print ads and billboards – has been an effective means of jolting public awareness. Today, however, innovation in guerilla techniques is essential.

How I Got My First Customer: I Guerilla-Marketed My Way Onto TV

Up and Running

This story is part of Bplans’ “How I Did It” series—true stories of real businesses getting started, solving problems and finding success. Greg at Berry Sleepy : . “We

Why Your Company NEEDS to Start Playing Pokémon Go

crowdSPRING Blog

Marketing and branding augmented reality event marketing graphic design guerilla marketing marketing mobile apps mobile marketing pokemon go Social mediaEveryone and their fifth grade cousin are playing Pokémon Go right now. Maybe it’s because it’s trendy.

Temporary Innovation Veep

Gregg Fraley, Author of Jack's Notebook

The case for bringing in a temporary Innovation Veep. “On Call Innovation Director/Mentor/Trainer”? What really changes innovation culture? Are you seeking a change in your innovation approach? Is your organization mired in a non-innovative swamp?

21 Rules for Innovation Team Building

Gregg Fraley, Author of Jack's Notebook

I’ve recently revised this “rule of thumb” list for a client and thought I’d share it in a blog post. This list is the accumulated wisdom of many years. The big change from the previous version is the emphasis on projects.

Four Criteria for Hiring an Innovation Speaker

Gregg Fraley, Author of Jack's Notebook

Four Criteria for Hiring an Innovation Keynoter. Let this post work as a guide for meeting planners. You don’t have to hire me as your innovation speaker, but if you hire one, you’ll be well served if you pay attention to these four criteria and my comments in bold.

Paying Lip Service to Developing Entrepreneurs

Gregg Fraley, Author of Jack's Notebook

Economic Development Entrepreneurial Guerilla Innovation Innovation Leadership Politics & Government Pop Culture Start-ups American Dream business school rankings capitalism creating entrepreneurs Creativity entrepreneurs growing entrepreneurs KEEN Network Kern Foundation lack of start-ups.

Innovation Facilitation — Death is Easy, Magic Takes Training

Gregg Fraley, Author of Jack's Notebook

Three Essentials for Magical Innovation Facilitation. An essential ingredient to successful innovation projects is good facilitation. Who could argue with that? Innovation combines individual and group activities. Good group collaboration is not a given.

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To Innovate, Invest (USA, UK, listening?)

Gregg Fraley, Author of Jack's Notebook

Ben Tarnoff’s recent article for the Guardian hits hard. America has become so anti-innovation – it’s economic suicide. This article is worth a careful reading.

Six Reasons Why Employees Shun Innovation

Gregg Fraley, Author of Jack's Notebook

Leadership is Uninvolved with Innovation. Yes, I just said that. Take me out to the wall and shoot me — but in many companies this is a major problem. I used to frequent a bagel shop on the south side of Chicago. It wasn’t a chain.

13 Effective Traditional Marketing Strategies

Early Growth Financial Services

Not only will this drive them to your online campaign and reinforce what they see online, but it can also … Continue reading → In the News Start-Up Business conferences entrepreneurs guerilla marketing online marketing startup business trade shows traditional marketingOriginally published in Business on Main Everybody talks about online advertising—but traditional marketing still makes it into most company budgets.

Want Innovation? Ask.

Gregg Fraley, Author of Jack's Notebook

Not everything about innovation is complicated. I recently gave a creative problem solving workshop to a group of scientists who all worked for the same outfit. It was a lively session.

Minimum Wage Boost in Silicon Valley Ups the Cinderella Factor

Gregg Fraley, Author of Jack's Notebook

Sometimes Cinderella Boys Hit Innovation Holes-in-One. Let’s put politics aside for a moment and pretend the minimum wage is not a party-centric issue. Let’s look at it from a pragmatic perspective if possible.

These Books Belong on Every Entrepreneur's Bookshelf

The Entrepreneurial Mind

Business model Business Model Canvas Growing Pains Guerilla MarketingThe Christian Science Monitor recently asked me what five books I would recommend every entrepreneur own. Here are my essential titles: The E-Myth by Michael E. Gerber, in which he gives a realistic job preview that all first time entrepreneurs should read before they jump in the water. Speaking of myths, one that needs to be permanently eradicated is the notion that a business plan is the ticket to a successful venture.

Innovation Strategy Power Tools

Gregg Fraley, Author of Jack's Notebook

Challenge Mapping & IdeaKeg. Do you want to cut through the clutter when it comes to innovation strategy? Are you sorting through plans for year-end strategy and ideation sessions? Are you at the very front end of innovation and not sure where to go, where to start?

An Outsider’s Perspective Can Drive Innovation

Gregg Fraley, Author of Jack's Notebook

I’ve been researching an industry (coin operated vending) in preparation for a speech I’m giving. I make an effort to tailor my keynotes, as much as is practical, in order to deliver more specific value to my audiences. Who Says Elephant’s Can’t Dance?

Big Imagination is Blind Spot Remover

Gregg Fraley, Author of Jack's Notebook

Coming back from a trip to Toronto (visiting with the amazing Min Basadur ) I spotted an interesting billboard at O’Hare airport. IBM suggests they can help “Remove the Blind Spots from Your Business” — by using Big Data and analytics.

Ideas Aren’t Innovation

Gregg Fraley, Author of Jack's Notebook

Guerilla Innovation Chapter Six. I’ll touch on them later in Guerilla Innovation (this online book) but, this book is primarily about innovation — that component of a business where value is created. Ideas Aren’t Innovation.

Zombies, Dreamers, Managers and Leaders

Gregg Fraley, Author of Jack's Notebook

Imagination Segmentation (Gregg Fraley, 2013). I’ve been preparing a new keynote speech on Imagination and it’s been a real challenge to get my thoughts together on such a big and creatively important concept. My focus is usually on Creativity.

Ten Ideas for Using Innovation Film Clips

Gregg Fraley, Author of Jack's Notebook

Creative Problem Solving (CPS) Creativity and Self-Expression Guerilla Innovation Humor Idea Generation Idea Management Innovation Pop Culture brainstorming Creativity education film Gregg Fraley ideation Innovation Excellence innovation film clips Jack Black movies teams using innovation film clip

Creative Resilience: Working with the Clay of Opportunity

Gregg Fraley, Author of Jack's Notebook

Guerilla Innovation. In the previous post/chapter of Guerilla Innovation we talked about “amping ideas.” This post is the 11th chapter in an online innovation book tailored for small business with the working title of Guerilla Innovation. Chapter 10.

The inside story of how 382 recruiters pursued an imaginary engineer

Redeye VC

Wherry tried lots of guerilla methods, but the bottom-line remained that a very limited number of persons in the whole world had the necessary skill set, and about half were recruited by the likes of Google.

Top 40 Innovation Blogger? (Top 10!)

Gregg Fraley, Author of Jack's Notebook

One had to do with small business innovation — Guerilla Innovation , and another had to do with a Gonzeaux Innovation Roadtrip — with views of innovation through middle America. Guerilla Innovation is essentially a free online blogged book.

Colorado Innovation Training

Gregg Fraley, Author of Jack's Notebook

A brief post to make sure you know about the upcoming Denver, CO public course in Advanced Innovation Facilitation. This is a high value training. It’s partially sponsored so the price is much lower than usual. Here’s a page with details. It’s next week Starting Wednesday February 1, continuing on Feb 2, finishing at noon on Feb.

Run to the Innovation Jungle

Gregg Fraley, Author of Jack's Notebook

Guerilla Innovation. I’ve called it Guerilla Innovation (the starting post is here ) and I’ve targeted those who want to create a start-up, or, are internal innovators at companies who have little experience with innovation (and innovation-speak).

6 Growth Barriers Most Startups Don’t See Coming

Startup Professionals Musings

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

Nine Keys to Entrepreneurial Survival

Gregg Fraley, Author of Jack's Notebook

Guerilla Innovation — Chapter Thirteen. This post/chapter of Guerilla Innovation is about money and the concept of survival. The working title is Guerilla Innovation. Isn’t it weird that this post on small business innovation survival is Chapter Thirteen?

Moisturize for Innovation

Gregg Fraley, Author of Jack's Notebook

Creative Problem Solving (CPS) Entrepreneurial Guerilla Innovation Innovation Leadership 4 P''s of organizational creativity Creativity Martin Guitar Mel Rhodes moisturize for innovation Guitars require moisturizing, as does your innovation environment! I have a beautiful Martin guitar.

The Innovation State of the Union

Gregg Fraley, Author of Jack's Notebook

Pamela Menges, Phd CEO of Aerospace Research Systems, Inc. President Obama made mention in his state of the union address that he wishes to expand the National Netowrk for Manufacturing Innovation concept.

Is Your Business Ready For Curves In The Road Ahead?

Startup Professionals Musings

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

Innovation MoshPit

Gregg Fraley, Author of Jack's Notebook

What’s Really Needed is an Innovation MoshPit. Reinventing Combinations, Concept Blends, and Mash-Ups. I’ve been touting concept blends in innovation for some time. My reason is simple, it’s a fast path to new and different ideas.

6 Offline Marketing Techniques That Are Still Important

YoungUpstarts

Guerilla marketing. No matter what those digital marketing types say, offline campaigns are still important when it comes to getting your business out there in the big wide world. So what offline marketing techniques are still important? Which ones should you be applying to your strategies?

The Ultimate Work From Home Checklist

Up and Running

Start doing guerilla marketing. Of the 543,000 new small businesses started each month, approximately 52 percent of them are home-based. It’s no surprise really when you consider the primary reason for starting a business from home has to do with money (or lack thereof).

Top 10 Marketing Books of All Time

Inc Startups

Guerilla Marketing Thirty years ago, Jay Conrad Levinson took marketing out of the world of Mad Men and huge corporations into the hands of entrepreneurs and small businesses. Essential books for entrepreneurs who really want to understand how and why their customers buy.

The Best of Guerrilla Marketing–Guerrilla Marketing Remix | Via Seth Godin

Campus Entrepreneurship

Seth Godin has a list for fall reading list (h/t Startup Mason ) and I thought I’d pass along the guerilla marketing book he recommends: The Best of Guerilla Marketing–Guerilla Marketing Remix. (My My blog stats show that people love guerilla marketing and coincidentally, my students love guerilla marketing — its typically a core element in their business plans).

Lead Conversations to Replace Lead Funnels

Duct Tape Marketing

Vital to this way of thinking is the realization that building know, like and trust sufficient to turn a prospect into a customer requires a level of engagement more like a conversation with a friend than guerilla warfare tactic.

How to Start a Travel Agency

Up and Running

Plenty of your focus should go into social media marketing and more “guerilla marketing” tactics. “I That being said, combining both paid advertising with other guerilla tactics (both online and offline) will likely serve you well.