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How to Use Frugal Innovation to Grow Your Startup

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The term “frugal innovation” was coined by Navi Radjou and Jaideep Prabhu in their 2012 book Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth. As a startup, you probably don’t have much money to spend on marketing or product development. History of frugal innovation.

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