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How to Use Frugal Innovation to Grow Your Startup

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The term “frugal innovation” was coined by Navi Radjou and Jaideep Prabhu in their 2012 book Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth. In recent years, however, frugal innovation has also gained traction in developed countries. Look for new ways to drive growth for your startup.

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