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Don't Forget the "Tech" in "AdTech"

Seeing Both Sides

Today''s IPO by Tremor Video is seen by many as a harbinger for the adtech community (full disclosure: Tremor Video is a Flybridge portfolio company). One thing that is clear, though, is that the advertising community would be wise to keep an eye on the "tech" portion of "adtech". Rightly so.

IPO 36
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“Customer First” Healthcare

abovethecrowd.com

Most large healthcare IT systems are chosen based on one primary objective: revenue management. Revenue-management obsession even has a negative impact on how quickly healthcare organizations embrace technology – technology that could radically improve the customer experience. Billing and collection in the U.S.