article thumbnail

Don't Forget the "Tech" in "AdTech"

Seeing Both Sides

I have argued in the past that software is eating marketing. Simply put, technology is radically transforming the marketing function and the role of the marketing professional. But, in every industry, software improves and gets simpler and simpler.

IPO 36
article thumbnail

“Customer First” Healthcare

abovethecrowd.com

healthcare market is the least customer centric of any customer service industry. One overt sign of a lack of traditional market forces is any industry where basic customer service is not a requirement to stay in business. industries, once subject to far less competition, have been forced by the market to learn a new reality.