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Don't Forget the "Tech" in "AdTech"

Seeing Both Sides

JUNE 27, 2013

I have argued in the past that software is eating marketing. Simply put, technology is radically transforming the marketing function and the role of the marketing professional. But, in every industry, software improves and gets simpler and simpler. But, in every industry, software improves and gets simpler and simpler.

IPO 36
IPO Advertising Software Improvement Differentiation 36
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“Customer First” Healthcare

abovethecrowd.com

DECEMBER 18, 2017

Most frequently people use this phrase in association with personal technology devices (heart-monitors, exercise accessories, sleep monitors, etc) that allow consumers to take direct control of their health information. Technology to the Rescue? The subject of the “consumerization of healthcare” has been around for many years.

Customer 59
Customer Technical Review Venture Capital Software Review 59
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