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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

Microsoft entered the 21st century as the dominant software provider for anyone who interacted with a computing device. 16 years later it’s just another software company. These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. Here’s why.

Azure 120
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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

Microsoft entered the 21st century as the dominant software provider for anyone who interacted with a computing device. 16 years later it’s just another software company. These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. Here’s why.

Azure 120
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How to Use eCommerce Email Marketing to Increase Conversions

ConversionXL

So, what’s the truth about the state of email marketing in eCommerce? In 2013, Custora declared that email accounts for more than 7% of all eCommerce user acquisitions , making it the 2nd most effective acquisition channel (behind search). Direct Marketing vs. Transactional: Which Is Best? Not necessarily.