Remove 2015 Remove Customer Remove Distribution Remove Non-disclosure Agreement
article thumbnail

7 Reasons Smart Startups Establish 'Coopetition'

Startup Professionals Musings

That’s a win-win-win deal, since the ease-of-use attracts more people to the new site, it enhances the Facebook brand, and it simplifies the customer interaction. Here are the other reasons to use this strategy: It reduces common costs and customer learning curves. There's an opportunity for follow-on sales to existing customers.