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Five case studies you'll see at the Lean Startup Conference 2015

Startup Lessons Learned

Every year, our team conducts more than 500 customer development calls to understand what challenges the community is facing. Along the way, the company faced many of the same challenges that Lean Startup practitioners experience: balancing new customers and product lines with existing ones. Here are some of our favorites: 1.

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How Smart Startups Survive Investor Due Diligence

Startup Professionals Musings

Others schedule exhaustive training sessions for everyone on the team, including showcase customers, to make sure that everyone paints a consistent picture. Due diligence always involves on-site visits, informal discussions with any or all members of the team, vendors, and good customers as well as bad. Traction in the marketplace.

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How to Manage Supply Chain Planning Like a Pro

YoungUpstarts

Suppliers also have machinery and technology issues to contend with as they create customized products. Transportation partners play an enormous role in the supply chain as they bring products into distribution centers and sometimes directly to customers. Develop Relationships with Supply Chain Partners.

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6 Reasons Startups Should Skip the Big-Bang Launch

Startup Professionals Musings

Let me summarize the advantages of this to your startup: Immediate real customer feedback. Startups which insist on operating in stealth mode in fear of competitor response miss the more important customer response. Partners and distribution channels will take you seriously. Proceed with caution.

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Microsoft’s Purchase Of Minecraft Maker Mojang Shows Comitment To Building Cross-Platform Appeal

YoungUpstarts

On the surface, an immediate opportunity created by the acquisition appears to be a greatly expanded customer base to which Microsoft can market Windows software, devices and services. Analogous to Amazon’s $970 million purchase of internet video site Twitch.tv

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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Both are critical.

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8 Keys To Providing Consulting Services To Startups

Startup Professionals Musings

Treat a startup as a customer, not a client. A client relationship suggests that the consultant is in charge, whereas the customer designation recognizes the more modern model of the customer in control. It also highlights all aspects of required customer service, satisfaction, loyalty and referrals to peers.

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