Why Having A BHAG Is Critical To Your Company’s Success
YoungUpstarts
MAY 7, 2019
We started franchising and slowly expanded from Fairfield County in Connecticut over to New York. I designed our first BHAG in 2013: keep all junk we pick up out of landfills. A 2016 study by Cone Communications found the following: 75 percent of millennials would take a pay cut to work for a socially responsible company.
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