How to Curate Sitelinks to Increase Conversions
ConversionXL
SEPTEMBER 6, 2018
Key phrases extracted from social bookmarking tags. First, filter queries to include only brand queries: Depending on your brand name, you may need to use “Queries containing” rather than “Query is exactly” (especially if your brand name has multiple words, is frequently misspelled, or includes geographic modifiers).
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