In Search of Digital Excellence

deal architect

When Karl-Heinz Streibich, CEO of Software AG invited me to help with his book The Digital Enterprise: The Moves and Motives of the Digital Leaders, he invoked Tom Peters and his best seller In Search of Excellence.

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Beginners’ Guide To Search Engine Advertising

YoungUpstarts

Search engine advertising is more than just a buzzword. What exactly is Search Engine Advertising ? Also commonly referred to as paid search, this is how websites get their ads to appear on the search engine results pages (SERPs). How Does Paid Search Work?

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Creating Content that Ranks in Local Search

Duct Tape Marketing

Creating Content that Ranks in Local Search written by John Jantsch read more at Duct Tape Marketing. They met through the Duct Tape Marketing Consultant network and have now come together with three other marketing consultants to co-author a book: Content Marketing for Local Search.

Search Experience Optimization Is The New SEO

YFS Magazine

It’s time to leave SEO in the past and embrace search experience optimization. Grow Marketing & Sales marketing search engine optimization search experience optimization seoToo many marketers still focus exclusively on links and rankings.

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Search versus Execute

Steve Blank

Search Versus Execution. However, we now know that a startup is a temporary organization designed to search for a repeatable and scalable business model. Search versus execution is what differentiates a new venture from an existing business unit.

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8 Visual Search Optimization Tips for Your Business Website

Up and Running

Visual search tools like StyleSnap or Pinterest’s Lens harness the power of advanced neural networks and machine learning, enabling search engines to recognize colors and patterns in user-uploaded images and return relevant search results. Preparing your site for visual search.

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The Most Useful Ways To Utilize Google Search Console

Duct Tape Marketing

The Most Useful Ways To Utilize Google Search Console written by John Jantsch read more at Duct Tape Marketing. It’s the world’s largest search engine, and it’s often the place people go to discover new brands that can solve the problem they’re facing.

8 Reasons To Initiate A Startup While Job Searching

Startup Professionals Musings

It’s more fun tackling the challenges of a startup in between job search activities, than sitting around feeling sorry for yourself and waiting for status callbacks on interviews (which seem to have gone out of style). business entrepreneur job search startup

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How Search Engine Optimization Can Bring You More Clients

YoungUpstarts

Most importantly, is your site optimized for search engines and is it attracting the type and number of visitors you’d like? In the early days of the internet, while search engines were still in their infancy, search engine optimization was much simpler than it is today.

NextView Investment Themes: A Search for Authenticity

View from Seed

The post NextView Investment Themes: A Search for Authenticity appeared first on The View From Seed.

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The New Job Search

YoungUpstarts

by Maureen Francisco, author of “ It Takes Moxie “ The job search landscape continues to change every year. You never know who’s searching. Advice For The Young At Heart career advice career management career planning job hunting job search Maureen Francisco

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Grow Your Business With Paid Search And Social Media Marketing

YFS Magazine

Grow Marketing & Sales pay per click advertising ppc advertising search engine marketing search engine optimization social media marketingSocial media marketing can work well with any digital marketing strategy, including pay per click (PPC) ads. Here's how to make it happen.

How to Make Your Google Search Snippets More Clickable

ConversionXL

An alarming digital marketing trend should scare all online publishers: Organic traffic from Google is vanishing: Google’s latest search elements (featured snippets and People Also Ask) steal clicks from organic listings. billion searches a day (and 1.2 Google Search Console.

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Techniques For A Successful Job Search

YoungUpstarts

Here are four useful techniques to use in your next job search. Finding a job can be a challenging process. How do you show a prospective employer what you’re worth and secure the job? Be prepared to fit in.

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Paid Search Advertising: 18 Tips To Create Effective Google Ads Copy

YFS Magazine

billion searches per day which makes the online search behemoth a prime location to find new customers. Grow Marketing & Sales marketing online marketing pay per click advertising search engine marketingBy YFS Magazine. Google processes over 3.5

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Search Engine Optimization in Denver: Make Sure Your Business Ranks

The Startup Magazine

It’s safe to say that all of us have used a search engine at one point in our lives. Whatever we search, we get hundreds of results in a matter of seconds. But how do these search engines decide what websites come up at the top of the list?

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Search Engine Optimization Algorithm Changes For 2017

YoungUpstarts

Search engine optimization is a practice used to help your website rank higher in the search results fields of major search engines. Although keywords are important, it is more important to understand what your audience is searching for and how they are using these searches.”.

How to Provide Value to Customers AND Get Higher Search-Engine Rankings

Rembrandt Communications

Simple SEO Tips for Your Business In my last post, I discussed what you really need to know about SEO, or search engine optimization, for your business. Basically, you need to provide your customers with valuable information, and the search engines will see this.

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What Does the Future of Paid Search Look Like?

Duct Tape Marketing

What Does the Future of Paid Search Look Like? Paid search has been an important channel in a comprehensive marketing strategy for years now. Here, I’ll share some of my thoughts about what to expect from the future of paid search.

Search Intent: How to Analyze and Optimize Your Site

ConversionXL

For sustainable, valuable search traffic, you’d better provide it. Satisfying search intent is Google’s fundamental goal. A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click.

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Your Guide to Google Search Console

Duct Tape Marketing

Your Guide to Google Search Console written by John Jantsch read more at Duct Tape Marketing. Combined with the text below you should have a pretty good feel for how to use the new Google Search Console. A tour of Google Search Console. How to set up Google Search Console.

How To Build An SEO Strategy To Dominate Search Results

YoungUpstarts

Think about what people search for. Consider alternative methods of search. Due to the familiarity of technology, use of mobile phones and growth of voice search, SEO has changed somewhat. How will they find your website – organically, paid search or social?

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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. Implications of Secure Search Decision.

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank).

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Transcript of Creating Content that Ranks in Local Search

Duct Tape Marketing

Transcript of Creating Content that Ranks in Local Search written by John Jantsch read more at Duct Tape Marketing. But then we quickly get to terms like search and Google also in the title. But hey, we wanted to attract the search engine.

SEO News: Google Gets Serious About Mobile Search

YoungUpstarts

The company stated that the changes would help Google adapt to what its users expect from a mobile search. If your business website isn’t mobile-friendly, you could start paying for it in the search results.

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Will A Different Approach to Search Work?

Feld Thoughts

Google dominates search. They hypothesize that by injecting social and real-time data, along with interactions with real people, your search results become much better. you will immediately notice that they completely do away with search lists.

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How Kim Dalius Sees Social Media Impacting Job Search

The Startup Magazine

So, if they decide to take advantage of the job market and switch jobs to work in another field, what is the best way to go about their job search? Although that is still a viable option, it is nowhere near as progressive and efficient as online an job search.

PPC Automation: Is the Future of Paid Search Already Here?

ConversionXL

Google dominates the search market, with about two-thirds market share ( roughly 90% if you include image and YouTube searches). So, if you’re looking for new business and easy scalability, the search network is one of your quickest routes. Will PPC look like this in 2020?

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How to Optimize Your Website for Voice Search

Duct Tape Marketing

How to Optimize Your Website for Voice Search written by John Jantsch read more at Duct Tape Marketing. If you’re in the marketing world, it’s time you start paying attention to voice search optimization to help you show up in search results via this method.

Improve Your Job Search With Social Media

YoungUpstarts

Infographic Credit: Use Social Media To Improve Your Job Search ]. Advice For The Young At Heart career job hunting job search social media Did you know that your social media page can cost you your job or the opportunity to be hired for a position you have been waiting for?

8 Ways To Avoid A Terrible Ranking In The Search Results

YoungUpstarts

The websites that have been around longer than you have the advantage of having earned more trust with the search engines (provided they haven’t been penalized for less than scrupulous web practices). An effective keyword strategy is to pursue a few low competition key phrases to compensate for a competitive search term. Optimize for voice search. The bonus in targeting long tail keywords is that you can optimize for voice search at the same time.

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High Cost Of PPC For Legal Searches Makes SEO Attractive To Law Firms

YoungUpstarts

However, for the purpose of explaining why legal searches have a high PPC cost, we now put an emphasis on seasonality. Others law online advertising Online marketing pay-per-click search engine optimization SEOThe title says it all.

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What to Pay Attention to in Google Search Console

Duct Tape Marketing

What to Pay Attention to in Google Search Console written by John Jantsch read more at Duct Tape Marketing. Are you using Google Search Console for your business? Search Analytics Report. You should get things started with the Search Analytics Report. This will give you valuable information about how your site performs in Google searches. Impressions measures how many times your site came up in a search result. Search Query Report.

4 Ways Search Engine Optimization Can Help Your Business

YoungUpstarts

It is easy to feel that your small business’ website will be swallowed up and forgotten, which is why search engine optimization, or SEO, is crucial to boost your online visibility. What exactly is search engine optimization? This is because people who are searching for you through Google actually are interested in what you have to offer and are ready to buy. Search engine optimization is crucial for any business, but sometimes can be hard to understand for the beginner.

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NextView Investment Themes: A Search for Authenticity

View from Seed

The post NextView Investment Themes: A Search for Authenticity appeared first on NextView Ventures.

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Q2 2015 DDoS Trends – The Fall Of Search Engine Impersonators

YoungUpstarts

Search engine impersonators are bots that pretend to be crawling a website in an attempt to index it and find useful links. Most website owners are more than happy to have the search engine bots (googlebot and bingbot, to name a couple) browsing their website all day long.

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Voice Search Strategy: Surviving (and Thriving) in Ecommerce and B2B

ConversionXL

Earlier this year, at CXL Live , you asked us about voice search (a lot). How will voice search work given the human urge to shop around? Are there use cases for voice search in B2B? Not everyone will benefit from the disruption caused by voice search.

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How to Improve Customer Retention Through Paid Search

Duct Tape Marketing

How to Improve Customer Retention Through Paid Search written by John Jantsch read more at Duct Tape Marketing. But the great thing about paid search is that it’s also a powerful way to improve customer retention. Back in the day, paid search was all about text-based ads.

8 Ways Starting a Business Helps Your Job Search

Startup Professionals Musings

It’s more fun tackling the challenges of a startup in between job search activities, than sitting around feeling sorry for yourself and waiting for status callbacks on interviews (which seem to have gone out of style). entrepreneur business startup founder job search

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Understanding Real-Time Web Search Engines

Startup Professionals Musings

Perhaps the most interesting feature of real-time search engines is that the results are updated each minute. So, if you do a search today, it will yield entirely different results than a search from yesterday.

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The forgotten element of search marketing

The Startup Magazine

Search marketing, content marketing and SEO can seem like a minefield to someone who doesn’t really know their way around the digital marketing arena. The post The forgotten element of search marketing appeared first on The Startup Magazine.

Los Angeles CTO / VP Engineering Job Searches

SoCal CTO

Targeting Your Job Search The best starting place is to visit my post on: One Page Job Networking Tool. How could you search and identify the companies that would hire you? They are going to search out candidates when the time comes.