How to Conduct a Trademark Search for a Business Startup

ReadWriteStart

Prior to using a mark in identifying a specific product or service, there’s a need to perform a clearance search. A clearance search or trademark search determines whether there’s an existing mark. Here is how to conduct a trademark search for a business startup in UAE. Similar to a trademark in the US — a Trademark search in UAE is also referred to as due diligence search. The search may also include international class code.

Beginners’ Guide To Search Engine Advertising

YoungUpstarts

Search engine advertising is more than just a buzzword. What exactly is Search Engine Advertising ? Also commonly referred to as paid search, this is how websites get their ads to appear on the search engine results pages (SERPs). Any time you search for something online, you’re engaging with search engine advertising. In this guide, we’ll take a closer look at how search engine advertising works and how you can use it yourself.

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In Search of Digital Excellence

deal architect

When Karl-Heinz Streibich, CEO of Software AG invited me to help with his book The Digital Enterprise: The Moves and Motives of the Digital Leaders, he invoked Tom Peters and his best seller In Search of Excellence. Karl-Heinz said we.

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Search versus Execute

Steve Blank

Search Versus Execution. However, we now know that a startup is a temporary organization designed to search for a repeatable and scalable business model. If your business model is unknown – that is just a set of untested hypotheses- you are a startup searching for a repeatable business model. Search versus execution is what differentiates a new venture from an existing business unit. Search embraces failure as a natural part of the startup process.

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The New Job Search

YoungUpstarts

by Maureen Francisco, author of “ It Takes Moxie “ The job search landscape continues to change every year. You never know who’s searching. Advice For The Young At Heart career advice career management career planning job hunting job search Maureen FranciscoI would know: my current line of work forces me to be on the forefront of hiring and placing people into positions.

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How Search Engine Optimization Can Bring You More Clients

YoungUpstarts

Most importantly, is your site optimized for search engines and is it attracting the type and number of visitors you’d like? Although Facebook and Twitter account management is beyond the scope of this article, we’ll show you how search engine optimization, or SEO, can help your business gain clients by effectively using the power of the most popular search engine – Google. by On Yavin , founder and CEO of Exactive Marketing LTD.

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Search Experience Optimization Is The New SEO

YFS Magazine

It’s time to leave SEO in the past and embrace search experience optimization. Grow Marketing & Sales marketing search engine optimization search experience optimization seoToo many marketers still focus exclusively on links and rankings.

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10 Questions To Ask Before Selecting A Search Firm

Startup Professionals Musings

Hyman started his career at the preeminent search firm Heidrick & Struggles, and has built four companies, so he knows the ropes. Here are ten key questions you should ask in selecting any recruiter or firm: What are your search successful completion metrics? Competent recruiters should be willing to share the percentage of searches that they actually complete. Low numbers here may indicate poor vetting of candidates, or an inadequate search.

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Techniques For A Successful Job Search

YoungUpstarts

Here are four useful techniques to use in your next job search. Finding a job can be a challenging process. How do you show a prospective employer what you’re worth and secure the job? Be prepared to fit in. A job application should tell a story about how your skills and experience are the right fit for the company in question. A future employer is looking for very specific traits in a new hire.

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8 Reasons To Initiate A Startup While Job Searching

Startup Professionals Musings

It’s more fun tackling the challenges of a startup in between job search activities, than sitting around feeling sorry for yourself and waiting for status callbacks on interviews (which seem to have gone out of style). business entrepreneur job search startup

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NextView Investment Themes: A Search for Authenticity

View from Seed

The post NextView Investment Themes: A Search for Authenticity appeared first on The View From Seed. At NextView, we’ve long had a set of ethos or guiding principles behind all we do, which includes internal work as a team, external work as investors, and the lens through which we view seed-stage startups and their founding teams.

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How To Build An SEO Strategy To Dominate Search Results

YoungUpstarts

Think about what people search for. Consider alternative methods of search. Due to the familiarity of technology, use of mobile phones and growth of voice search, SEO has changed somewhat. How will they find your website – organically, paid search or social? Professionalisms digital marketing Mark Woodcock Online marketing search engine optimisation SEOby Mark Woodcock, founder of Bigfoot Digital.

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SEO News: Google Gets Serious About Mobile Search

YoungUpstarts

The company stated that the changes would help Google adapt to what its users expect from a mobile search. If your business website isn’t mobile-friendly, you could start paying for it in the search results. Because responsive sites have the same URL, traffic never divides up and hurts search rankings. In addition to its search ranking benefits, responsive design maintains a consistent brand message across devices.

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4 Ways Search Engine Optimization Can Help Your Business

YoungUpstarts

It is easy to feel that your small business’ website will be swallowed up and forgotten, which is why search engine optimization, or SEO, is crucial to boost your online visibility. What exactly is search engine optimization? This is because people who are searching for you through Google actually are interested in what you have to offer and are ready to buy. Search engine optimization is crucial for any business, but sometimes can be hard to understand for the beginner.

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Grow Your Business With Paid Search And Social Media Marketing

YFS Magazine

Grow Marketing & Sales pay per click advertising ppc advertising search engine marketing search engine optimization social media marketingSocial media marketing can work well with any digital marketing strategy, including pay per click (PPC) ads. Here's how to make it happen.

8 Visual Search Optimization Tips for Your Business Website

Up and Running

Visual search tools like StyleSnap or Pinterest’s Lens harness the power of advanced neural networks and machine learning, enabling search engines to recognize colors and patterns in user-uploaded images and return relevant search results. In a visual search, the image is the query. Humans are visual creatures, and visual search represents a natural evolution as AI gets closer to developing human-level thinking. Preparing your site for visual search.

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8 Ways To Avoid A Terrible Ranking In The Search Results

YoungUpstarts

The websites that have been around longer than you have the advantage of having earned more trust with the search engines (provided they haven’t been penalized for less than scrupulous web practices). An effective keyword strategy is to pursue a few low competition key phrases to compensate for a competitive search term. Optimize for voice search. The bonus in targeting long tail keywords is that you can optimize for voice search at the same time.

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Paid Search Advertising: 18 Tips To Create Effective Google Ads Copy

YFS Magazine

billion searches per day which makes the online search behemoth a prime location to find new customers. Grow Marketing & Sales marketing online marketing pay per click advertising search engine marketingBy YFS Magazine. Google processes over 3.5

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Creating Content that Ranks in Local Search

Duct Tape Marketing

Creating Content that Ranks in Local Search written by John Jantsch read more at Duct Tape Marketing. They met through the Duct Tape Marketing Consultant network and have now come together with three other marketing consultants to co-author a book: Content Marketing for Local Search. What you’ll learn if you give a listen: How to strike a balance between optimizing content for Google search and writing content that your prospects actually want to read.

Q2 2015 DDoS Trends – The Fall Of Search Engine Impersonators

YoungUpstarts

Search engine impersonators are bots that pretend to be crawling a website in an attempt to index it and find useful links. Most website owners are more than happy to have the search engine bots (googlebot and bingbot, to name a couple) browsing their website all day long. More indexing = better chance to be at the top of the search results. Others cyber crime Google search algorithm search engine

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How to Make Your Google Search Snippets More Clickable

ConversionXL

An alarming digital marketing trend should scare all online publishers: Organic traffic from Google is vanishing: Google’s latest search elements (featured snippets and People Also Ask) steal clicks from organic listings. On top of all that, most browser-based searches on Google result in zero clicks: Zero-click searches result from Google’s ability to give quick answers on search result pages—current local weather, definitions, solutions to math problems, currency conversions, etc.

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Search Engine Optimization in Denver: Make Sure Your Business Ranks

The Startup Magazine

It’s safe to say that all of us have used a search engine at one point in our lives. Whatever we search, we get hundreds of results in a matter of seconds. But how do these search engines decide what websites come up at the top of the list? To get the results they need, a search engine will scan every webpage in the worldwide web to get the best information. In a similar way a search engine often keeps an eye out for titles that you use in your websites.

How to Provide Value to Customers AND Get Higher Search-Engine Rankings

Rembrandt Communications

Simple SEO Tips for Your Business In my last post, I discussed what you really need to know about SEO, or search engine optimization, for your business. Basically, you need to provide your customers with valuable information, and the search engines will see this. The post How to Provide Value to Customers AND Get Higher Search-Engine Rankings appeared first on Small business PR and content strategy that boost sales, awareness and credibility fast!

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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

For sustainable, valuable search traffic, you’d better provide it. Satisfying search intent is Google’s fundamental goal. A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. How Google (and others) define search intent. For Google, understanding search intent is the key to returning useful search results. These informational queries are the bulk of searches.

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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. Monthly Searches.

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The 21-Day Job Search: 5 Tips To Ensure Success

YoungUpstarts

It is possible, however, if you diligently apply the following tips: Make Your Job Search Your Job. Use the hours you would normally spend at the office for your job search and approach it with a professional, goal-oriented attitude. Granted, treating your job search like a job isn’t possible if you already have a job and are just looking for a change. Scheduling time in your routine for your job search is key in quickly finding the employment. by Teddy Hunt.

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High Cost Of PPC For Legal Searches Makes SEO Attractive To Law Firms

YoungUpstarts

However, for the purpose of explaining why legal searches have a high PPC cost, we now put an emphasis on seasonality. Others law online advertising Online marketing pay-per-click search engine optimization SEOThe title says it all. Much like how movie titles seem to already divulge the plot and what’s bound to happen. And yet, despite what could be perceived as a misguided sharing of information, why is it then that people still flock to the cinemas?

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). What most people don’t realize is that, according to new research , 90% of search engine users rarely look at the paid results. This is NOT the same as Search Engine Optimization (SEO).

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Book: Searching for Stars on an Island in Maine

Feld Thoughts

Rather than watch the news tonight, I encourage you to pick up a copy of Alan Lightman’s book Searching for Stars on an Island in Maine. Or not … The post Book: Searching for Stars on an Island in Maine appeared first on Feld Thoughts. If you are looking for information on the public markets, this is not the blog you should be reading.

Will A Different Approach to Search Work?

Feld Thoughts

Google dominates search. In an effort to experiment with a different approach, we recently led an AngelList syndicated investment in one potential search challenger, a Kansas City based startup called Leap.it who is taking a different approach based on the belief that machine-based algorithms can only get you so far. They hypothesize that by injecting social and real-time data, along with interactions with real people, your search results become much better.

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Your Guide to Google Search Console

Duct Tape Marketing

Your Guide to Google Search Console written by John Jantsch read more at Duct Tape Marketing. Combined with the text below you should have a pretty good feel for how to use the new Google Search Console. One of the tools that deserve a lot of attention these days is Google Search Console, so I thought I’d cover some of the basics here to help get you started. Google AdWords : For a lot of small business owners, paid search is the way they generate leads and customers.

What Is a Title Search in Real Estate? The Complete Guide

The Startup Magazine

Are you wondering what title searches are in real estate? Other than having title insurance, it is crucial to do a title search before closing the deal to avoid future frustrations. Many prospective property buyers don’t know what is a title search or what it involves.

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PPC Automation: Is the Future of Paid Search Already Here?

ConversionXL

Google dominates the search market, with about two-thirds market share ( roughly 90% if you include image and YouTube searches). So, if you’re looking for new business and easy scalability, the search network is one of your quickest routes. I’ll break this down into four major strategies within a search account: Bidding. But wait: What about Responsive Search Ads (RSAs)? Set the time frame for which you want to pull search-term data.

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The Most Useful Ways To Utilize Google Search Console

Duct Tape Marketing

The Most Useful Ways To Utilize Google Search Console written by John Jantsch read more at Duct Tape Marketing. It’s the world’s largest search engine, and it’s often the place people go to discover new brands that can solve the problem they’re facing. All of this to say that how and where you appear in Google search results matters. Knowing how and where you rank on Google for certain search terms is vital information for a business owner to have.

Voice Search Strategy: Surviving (and Thriving) in Ecommerce and B2B

ConversionXL

Earlier this year, at CXL Live , you asked us about voice search (a lot). How will voice search work given the human urge to shop around? Are there use cases for voice search in B2B? Not everyone will benefit from the disruption caused by voice search. Voice search will make some companies less competitive, like non-Amazon sellers of commodity goods. Are you sure voice search isn’t just a fad? Technical optimization: A baseline for voice search strategy.

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What Does the Future of Paid Search Look Like?

Duct Tape Marketing

What Does the Future of Paid Search Look Like? Paid search has been an important channel in a comprehensive marketing strategy for years now. Here, I’ll share some of my thoughts about what to expect from the future of paid search. Automation has become an increasingly critical part of paid search. We’ve seen Google Ads offer marketers the ability to create multiple headlines and descriptions for ads as a part of its responsive search ads program.

Bizshark Helps You Search For Business Contacts (Or Sales Leads)

YoungUpstarts

If you’re not aware, Pasedena, California-based online business search platform Bizshark ( www.bizshark.com ) has a business contact search platform that helps business-to-business (B2B) sales professionals, small businesses, freelancers, journalists and others who are looking for a way to create and manage business relationships. Products & Services Bizshark business contacts business relationships contact database contact management online search

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What to Pay Attention to in Google Search Console

Duct Tape Marketing

What to Pay Attention to in Google Search Console written by John Jantsch read more at Duct Tape Marketing. Are you using Google Search Console for your business? Search Analytics Report. You should get things started with the Search Analytics Report. This will give you valuable information about how your site performs in Google searches. Impressions measures how many times your site came up in a search result. Search Query Report.

How Kim Dalius Sees Social Media Impacting Job Search

The Startup Magazine

So, if they decide to take advantage of the job market and switch jobs to work in another field, what is the best way to go about their job search? Although that is still a viable option, it is nowhere near as progressive and efficient as online an job search. That way, getting informed about the job search opportunities in that market will become much cheaper and easier. Good job search examples would be those who work in the creative arts industry.

3 Tips To Help Small Businesses Get More Customers In A Post-Google Search World

YoungUpstarts

Because of the explosion of social media and mobile as the primary, go-to consumer device for local information, Google is increasingly losing search share to local directories, social media sites and maps apps. In the local space, about 50% 1 of searches are done on directories and map apps – further fragmenting an already dizzying number of ways customers find out and select small businesses. is one of the most critical local search ranking factors in Google and Maps.

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NextView Investment Themes: A Search for Authenticity

View from Seed

The post NextView Investment Themes: A Search for Authenticity appeared first on NextView Ventures. At NextView, we’ve long had a set of ethos or guiding principles behind all we do, which includes internal work as a team, external work as investors, and the lens through which we view seed-stage startups and their founding teams.

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Tips For Increasing Your Business With Product Search Marketing

YoungUpstarts

Here are 13 tips to make your product search marketing a success: 1. Create rich descriptions for your products that are search engine friendly. Make sure you include keywords in those descriptions that match what shoppers are likely using in their searches. Bear in mind that nothing ruins a potential sale like a customer who goes to buy a product on your website that was listed at a different price in the search results. Put your search marketing plan into effect.

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How to Optimize Your Website for Voice Search

Duct Tape Marketing

How to Optimize Your Website for Voice Search written by John Jantsch read more at Duct Tape Marketing. As users, we’re adapting to this new voice revolution rather quickly (almost 1/4 of mobile search queries are voice search), yet marketers and SEO specialists seem to be lagging behind a bit when it comes to optimizing for this new way to search. of all voice search answers came from a Featured Snippet.