How to test the viability of your online business idea
Aymeric Gaurat-Apelli
JUNE 8, 2010
Using A/B testing to vary prices, by calculating the cost per acquisition (how much do you have to pay in ads before you get one sale?) In this article, I will explain the method and add some practical tips to it based on my own experience. Bear in mind this method doesn’t work with all business ideas.
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