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How To Make Better Business Decisions Using Google Analytics

Up and Running

Google Analytics collects vast amounts of information about users’ behavior across the Internet. That makes it an essential driver of your web marketing strategy and the management of your website. Acquisition. User Acquisition Data Report. To create urgency and interest, you may create a time-limited marketing campaign.

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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

Is this digital thing here to stay or is the thing that has worked so well for 150 years – catalogs – the thing that still works ("the internet is a fad!")? Should they love one more than the other? What is the incremental value of doing email? In this case, that amounted to a bottom-line impact of $2.59. [If

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