Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips
Occam's Razor
JULY 1, 2008
You now understand what online activity you are doing in terms of acquisition that is driving the kind of people to your site who are displaying a strong intent to visit your stores. Happy birthday! #2: 2: Use unique 800 (toll free) numbers on the website. Not too shabby. For one of my clients the insights were astounding.
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