Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips
Occam's Razor
JULY 1, 2008
You now understand what online activity you are doing in terms of acquisition that is driving the kind of people to your site who are displaying a strong intent to visit your stores. This is very effective for many kinds of websites, be they ecommerce or technical support or lead generation or whatever else is your quest in life. :).
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