Remove Acquisition Remove B2C Remove Differentiation Remove Product Development
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[Review] The Rise Of The New East

YoungUpstarts

They should also consider launching online B2C or B2B platforms incorporating mobile and social-commerce. Through differentiated sourcing, companies can better hedge their risks in the event that the Chinese economy implodes. Rising consumer demand in China itself has also led its own manufacturers to favour selling domestically.

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How to Build a Product Launch Strategy

ConversionXL

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. How a product launch strategy creates awareness and earns consideration from potential buyers.

Product 96
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Why Free Plans Don't Work

Software By Rob

But a more important question to which I don’t have a good answer is whether the Free/Premium strategy leads to better or worse product development. If you offer a product for free you get more users and more feedback on your product. Do you need to differentiate more? But is it the right data?