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How to Use Press Releases to Create a Steady Social SEO PR Downpour

Duct Tape Marketing

There was a day when the press release did a lot of the work in generating actual media coverage for a firm announcing a new product, acquisition, award or some other newsworthy milestone. Publishing a consistent stream of press releases as a tool to announce and distribute news is a proven lead generation tactic right now.

PR 65
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I use Diigo , a social bookmarking tool, to keep a record of useful websites. A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?”