Remove Acquisition Remove CPA Remove Direct Marketing Remove Internet
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How to measure your power in the Internet marketplace.

Berkonomics

But businesses that expose their story to tens of millions of potential customers through the Internet need additional tools. Some of these are also applicable to non-Internet businesses. CACR (Customer Acquisition Cost Ratio). The lower the ratio, the more successful the customer acquisition campaign.

article thumbnail

Measuring your power in the Internet marketplace.

Berkonomics

But businesses that expose their story to tens of millions of potential customers through the Internet need additional tools. Some of these are also applicable to non-Internet businesses. CACR (Customer Acquisition Cost Ratio). The lower the ratio, the more successful the customer acquisition campaign.