Acquisition CPA Green Ruby 
Aymeric Gaurat-Apelli
JUNE 9, 2010
When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Sometimes, a green button with a call to action works better, sometimes a good looking woman is more effective. by Aymeric on June 9th, 2010 What does cheap mean? Raw CPC is not a good enough metric.
Aymeric Gaurat-Apelli
JUNE 9, 2010
When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Sometimes, a green button with a call to action works better, sometimes a good looking woman is more effective. by Aymeric on June 9th, 2010 What does cheap mean? Raw CPC is not a good enough metric.
Expert insights. Personalized for you.
46 
Let's personalize your content